Evan Schiller
Creative Director at TBWA\Media Arts Lab
Venice, Vereinigte Staaten von Amerika
TitelMade of Greatness
Agentur
Kampagne Made of Greatness
Werbende TaylorMade/adidas Golf
Marke TaylorMade Golf
Datum der ersten Ausstrahlung/Veröffentlichung 2015 / 2
Geschäftsbereich Freizeit- und Sportausrüstung
Slogan Made of Greatness
Story TaylorMade and Zambezi have launched their new work for the R15 metalwood driver. The campaign, called “Made of Greatness,” is targeted towards the elite amateur golfer looking to shave those few extra strokes off their game.
Philosophie The campaign ties into the week of the Northern Trust Open, and the :60 Anthem features TaylorMade’s athletes (Justin Rose, Sergio Garcia, Jason Day, Boo Weekley, Ryan Palmer) and how they’ve reached greatness on different levels. The Anthem will premiere on the Golf Channel.
In addition, the campaign will have five vignettes of the pros and why they strive for greatness, rolling out over the spring. 
Medientyp Fernsehen & Kino
Länge
Founder
Creative Director
Stellvertretender Creative Director
Art Director
Art Director
Texter
Texter
Executive Producer
Produzent
Produzent
Cutter
Director of Digital
Produzent Digital
Group Account Director
Etatdirektor
Account Supervisor
Assistant Account Executive
Produktionsfirma
Regisseur
Regisseur
Produzent
Direktor Fotografie
Direktor Fotografie
Editing House South District Films
Cutter
Cutter
Cutter
Produzent
Produzent
ANTHEM (Original Music)
Sound Design and Mix (ANTHEM)
Sound Design (SERIES)
Sound Design and Mix (SERIES)

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