Leo Burnett Toronto - "Irrefusable Invites"

Leo Burnett Toronto

Leo Burnett Toronto Toronto, Kanada

Awards

720

Marke: Leo Burnett Toronto
Länder: Kanada

Werbende: Leo Burnett Toronto

Titel	Irrefusable Invites
Agentur	Leo Burnett Toronto
Kampagne	Irrefusable Invites
Werbende	Leo Burnett Toronto
Marke	Leo Burnett Toronto
Datum der ersten Ausstrahlung/Veröffentlichung	2022
Geschäftsbereich	Werbeagenturen
Story	It’s hard to plan a dinner party. Schedules are busy, guests don’t commit, and hosts often have no idea how many people are going to show up. And since dinner parties in Canada are such a huge affair, we thought it was the perfect time to use our annual holiday card brief to create something that was more than a self-promo piece. Something that was useful and memorable.We gifted our clients a way to compel everyone to come to their parties, by creating a collection of Irrefusable Invites — invitations with ingredients in them. These six ingredients came together to make a delicious gravy, forcing every guest to RSVP “yes” unless they wanted everyone else to go gravy-less.Working like postcards, these could be sent out to potential guests, compelling them to show up. Because if they didn’t, the gravy wouldn’t get made, and dinner wouldn’t be the same.
Medientyp	Informationsmaterial & Direktmarketing
Produktionsfirma	EPC Graphics
Produktionsfirma	Flash Reproductions
Produktionsfirma	Rootree
Creative Director	Kohl Forsberg
Produzent	Gord Cathmoir
Stellvertretender Creative Director	Natee Likitsuwankool
Stellvertretender Creative Director	Appanna Chetranda
Leiter Strategie	Tahir Ahmad
Chief Creative Officer	Lisa Greenberg
Chief Creative Officer	Steve Persico
Managing Director Account Management	Natasha Dagenais
President	Ben Tarr
VP Group Creative Director, Design	Man Wai Wong