| Titel | The Watch |
| Agentur | Leo Burnett Toronto |
| Kampagne | The Watch |
| Werbende | Melanin Gamers |
| Marke | Melanin Gamers |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2022 / 7 |
| Geschäftsbereich | Gemeinnützige Organisationen |
| Story | Racist language is everywhere in online gaming, but even though over 80% of gamers face harassment, developers haven’t done anything to stop it.So we helped gamers do what developers wouldn’t. By turning Twitch’s built-in clip function into a weapon for gamers to fight racism themselves, we worked with the organization Melanin Gamers, and created The Watch — gaming’s first community watch.To join, you just had to clip racism when you heard it on Twitch and DM it to us on Twitter, where we used it to put pressure on developers to take real action, all while building a community of allies that continues to grow to this day. |
| Medientyp | Case Study |
| Redaktionsbüro | Married to Giants |
| Audio | Vapor Music Group |
| President | Ben Tarr |
| Chief Creative Officer | Jane Co |
| Chief Creative Officer | Steve Persico |
| Chief Creative Officer | Lisa Greenberg |
| Geschäftsführer | Natasha Dagenais |
| Kundenbetreuer | Natasha Dagenais |
| Leiter Strategie | Tahir Ahmad |
| Creative Director | Kohl Forsberg |
| Art Director | Tyler Mckissick |
| Direktor Kreative Technologie | Hadas Grossman - VP |
| Direktor Kreative Technologie | Felix Wardene |
| Post | Hadas Grossman - VP |
| Post | Gord Cathmoir |
| Druck | Hadas Grossman - VP |
| Druck | Gord Cathmoir |
| Produzent | Mike Spilchuk |
| Etatdirektor | Mike Spilchuk |
| Cutter | Ryan Hunt |
| Assistenzredakteur | Liam Crawford |
| Assistenzredakteur | SMITH |
| Executive Producer | Erin Scott |
| Regisseur | Brendan Quinn |
| Audio | Grayson Music Group |
| Executive Producer | Kelly McCluskey |
| Regisseur | Mark Domitric |
| Komponist | Tyson Kuteyi |
| Senior Producer | Nicholas Shaw |
| PR | Pomp and Circumstance |
| Medien (Agentur) | Starcom |
| Medien (Agentur) | Apex Exchange |
| Supervisor | Jennifer Lee |
| Digital | Jennifer Lee |
| Digital | Senior Associate Art Buyer |
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