| Titel | Confession |
| Agentur | Ogilvy India |
| Kampagne | #KyaDinThe |
| Werbende | Tata Sky Ltd. |
| Marke | Tata Sky |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2017 / 6 |
| Geschäftsbereich | Fernseh- & Radioprogramme & Sender |
| Story | Tata Sky has launched a new ad campaign featuring veteran actor Sharmila Tagore. Consisting of three digital films, the new campaign promotes the classic cinema offering in partnership with Shemaroo Entertainment. Titled #KyaDinThe, the campaign features a grandmother (Sharmila Tagore) helping her grandson to woo his girlfriend. Most of grandma's love tips come from the classic Hindi movies. In the first ad, the grandmom extracts a confession from her grandson that he's actually in love with that girl he's frequently chatting with. |
| Medientyp | Fernsehen |
| Länge | |
| Executive Creative Director | Sukesh Nayak |
| Creative Director, Copywriter | Nishant Pratap |
| Pratheeb Ravi | |
| Creative controller (copy) | Chhavi Sahni |
| Creative controller (art) | Soumen Nath |
| Vice President (VP) | Jaikishan Menon |
| Etatdirektor | Karuna Nayak |
| Account Executive | Sharon Faria |
| Planning Director | Priyanka Nair |
| Produktionsfirma | Hot Films |
| Regisseur | Sana Ahmed |
| Regisseur | Beeswaranjan Pradhan |
| Produzent | Payal Arora |
| Schauspieler | Sharmila Tagore |
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