Tata Sky - "First Fight"

Ogilvy India

Ogilvy India Mumbai, Indien

4574

Marke: Tata Sky
Länder: Indien

Werbende: Tata Sky Ltd.

Titel	First Fight
Agentur	Ogilvy India
Kampagne	#KyaDinThe
Werbende	Tata Sky Ltd.
Marke	Tata Sky
Datum der ersten Ausstrahlung/Veröffentlichung	2017 / 6
Geschäftsbereich	Fernseh- & Radioprogramme & Sender
Story	Tata Sky has launched a new ad campaign featuring veteran actor Sharmila Tagore. Consisting of three digital films, the new campaign promotes the classic cinema offering in partnership with Shemaroo Entertainment. Titled #KyaDinThe, the campaign features a grandmother (Sharmila Tagore) helping her grandson to woo his girlfriend. Most of grandma's love tips come from the classic Hindi movies. In the first ad, the grandmom extracts a confession from her grandson that he's actually in love with that girl he's frequently chatting with. In the second ad, as the boy prepares to go for his first date his mood is dampened by a shower of rain. The grandmom shows him scenes from movies in the past when small talk became poetry in the rain. Then, the grandson is sulking over his first fight with his girlfriend. Lessons from classic Hindi movies again come to the rescue in the third ad film.
Medientyp	Fernsehen
Länge	60 seconds
Executive Creative Director	Sukesh Nayak
Creative Director, Copywriter	Nishant Pratap
	Pratheeb Ravi
Produzent	Payal Arora
Creative controller (copy)	Chhavi Sahni
Creative controller (art)	Soumen Nath
Vice President (VP)	Jaikishan Menon
Etatdirektor	Karuna Nayak
Account Executive	Sharon Faria
Planning Director	Priyanka Nair
Regisseur	Sana Ahmed
Regisseur	Beeswaranjan Pradhan
Schauspieler	Sharmila Tagore
Produktionsfirma	Hot Films