Brastemp - "The Fairest Prenup"

FCB Brasil

FCB Brasil São Paulo, Brasilien

2042

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Brastemp
Länder: Brasilien

Werbende: Whirlpool

Titel	The Fairest Prenup
Agentur	FCB Brasil
Kampagne	The Fairest Prenup
Werbende	Whirlpool
Marke	Brastemp
Datum der ersten Ausstrahlung/Veröffentlichung	2022 / 6
Geschäftsbereich	Haushaltsgeräte
Philosophie	Do you promise to love, cherish, and do your fair share of household chores? As part of its ongoing efforts to humorously highlight the discrepancy between how household tasks are divided among couples, appliance company Brastemp Whirlpool has introduced “The FairestPrenup.” The agreement makes the equal division of household chores a “legal” obligation, asking couples who are about to share a home to promise to assume equal responsibility for doing the laundry, cooking, cleaning, etc. The campaign, a follow-up to last year’s successful “Washing Away Excuses,” is built around the insight that while household chores should be everyone’s responsibility, there is not a fair division of labour among couples—with women overwhelmingly assuming the bulk of responsibility.
Medientyp	Case Study
Länge	100 seconds
Mehr Informationen	https://www.brastemp.com.br/divisaototaldetarefas
Werbeleiter	Andrea Salgueiro
Werbeleiter	Gustavo Ambar
Werbeleiter	Allyne Magnoli
Werbeleiter	Felipe Santos
Werbeleiter	Haline Pinto
Werbeleiter	Paulo Alves
Werbeleiter	Juliana Cereto
Werbeleiter	Gabriela Rosa
Chief Creative Officer	Ricardo John
Executive Creative Director	Anna Martha Silveira
Executive Creative Director	Marcelo Rizerio
Creative and Innovation Director	Pedro Araujo
Stellvertretender Creative Director	Heloisa Ribeiro
Stellvertretender Creative Director	Leticia Rodrigues
Art Director	Rafael Rosa
Texter	Daniel Neme
Art Director Intern	Mariana Cabrera
Concept Director	Ana Becker
Content Team	Bibiana Saldanha
Content Team	Thea Rodrigues
Content Team	Marta Carvalho
Medienteam	Tiago Santos
Medienteam	Mateus Madureira
Medienteam	Elmayr Barros
Medienteam	Guilherme Castanho
Medienteam	Robson Cruz
Medienteam	Isabella Rosati
Account Management Team	Elton Longhi
Account Management Team	Cláudia Schneider
Account Management Team	Mayara Nunes
Account Management Team	Luizye Konstantinow
Account Management Team	Carolina Andrade
Account Management Team	Letícia Hengles
Strategy Team	Renata D'Avila
Strategy Team	Mariana Teixeira
Strategy Team	Isabela Panico
Strategy Team	Jaqueline Tampelli
Strategy Team	Marcella Huche
Strategy Team	Lucas Maciel
Chief Growth Officer	Fábio Freitas
Data Intelligence Team	Priscilla Olegario
Data Intelligence Team	Carolinne Dantas
Project Management Team	Renata Reigota
Project Management Team	Amanda Zambrana
Project Management Team	Anna Strohm
Produktion	FCB Studio
Motion Designer & Editor	Henrique Aquino
Integrated Production Director	Fernanda Geraldini
Broadcast Supervisor	Carolina Ferreira
Graphic Production Team	João Albertini
Graphic Production Team	Daniela Fonseca
Technology Team	Juscelino Vieira
Technology Team	Liandra Monteiro
Fotograf	Gabriel Moura
Executive Director	Thais Sanches
Filmmaker	Rafael Avancini
Location Scout	Calixto de Carvalho
Set Assistant	Jhonatan Barbosa
Production Assistant	Mariana Bueno
Casting	Agencia Y Model