| Titel | Black Characters (Short version) |
| Agentur | FCB Brasil |
| Kampagne | Black Characters |
| Werbende | Pestana Arte & Publicações |
| Marke | Raça Magazine |
| Posted | JunI 2022 |
| Geschäftsbereich | Zeitungen, Zeitschriften, Bücher |
| Story | In Brazil, 54% of the population is black, while 82.2% of congressmen and 84% of journalists at the biggest newspapers are white. |
| Problem | To occupy spaces in public opinion, Raça Magazine, the largest publication on Afro Culture in Brazil, rethought the use of the most influential social network. Twitter has a limit of 280 characters. But the average characters used per tweet is 33. Which means: there are 247 characters to be occupied by a black voice. Black Characters is a collaborative tool that completes your tweet in real time, filling in the unused characters with a black reference related to the content being written. It includes 25 years of Raça’s publications and allows the black community to co-create the database by including new content. |
| Medientyp | Case Study |
| Länge | |
| Werbeleiter | Maurício Pestana |
| Werbeleiter | Hamalli Alcantara |
| Chief Creative Officer | Ricardo John |
| Executive Creative Director | Anna Martha Silveira |
| Executive Creative Director | Marcelo Rizerio |
| Creative and Innovation Director | Pedro Araujo |
| Stellvertretender Creative Director | Ricardo Alonso |
| Creative Director | Luiz Filipin |
| Art Director | Diogo Rodrigues |
| Texter | Cesar Finamore |
| Art Director Assistant | Lucas Felix |
| Content Team | Michele Carlos |
| Content Team | Thea Rodrigues |
| Content Team | Nina Sobrinho |
| Content Team | Marta Carvalho |
| Leiter Strategie | Renata D´Avila |
| Chief Growth Officer | Fábio Freitas |
| Medienteam | Tiago Santos |
| Medienteam | Edson Melo |
| Medienteam | Cintia Mavros |
| VP Account Director | Elton Longhi |
| Projektmanager | Renata Reigota |
| Projektmanager | Anna Strohm |
| Legal | Catarina Fugulin |
| Produktionsfirma | FCB Studio |
| Motion Designer & Editor | Matheus Melo |
| Produktion | Fernanda Geraldini |
| Produktion | Paulo Bruno |
| Technology | Juscelino Vieira |
| Technology | Liandra Monteiro |
| Technology | Guilherme Okamoto |
| Ton | Shuffle Áudio |
| Tonproduktion | Henrique Ruiz Nicolau |
| Tonproduktion | Francisco Castellano |
| Tonproduktion | Marina Leite |
| Musical Producer | Franscico Castellano |
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