| Titel | Send SMS |
| Titel (Originalsprache) | Envía SMS |
| Agentur | J. Walter Thompson España |
| Kampagne | Cumpledías |
| Werbende | UNICEF |
| Marke | UNICEF |
| Posted | November 2012 |
| Geschäftsbereich | Karitative, Ehrenamtliche Organisationen |
| Slogan | Because a lot of days make a lifetime. |
| Slogan (Originalsprache) | Porque muchos días hacen una vida. |
| Story | The "Cumpledías" campaign for UNICEF intends to encourage societythat not all children in the world have their age in years but in days.Currently 20 million children under the age of 5 suffer from severe malnutrition;however this problem is treatable and preventable. In order to help these children, there is asimple formula: It consists in sending asms. With each sms, UNICEF can provide treatment for a child for a day. You don’tdonate a message; you donate treatment for one more day, with the aim thatevery donated day becomes entire lifetimes for the most vulnerable children.The campaign includes a variety of media: television, outdoor actions, press,radio, online actions, special actions and television programs related to theworld of sports. |
| Medientyp | Presse & Publikationen |
| Mehr Informationen | http://www.cumpledias.com |
| Other | Leles Blitz |
| Account Executive | Jorge Pérez |
| Technischer Direktor | Raúl Esteban |
| Texter | Jose Manuel Hoyos |
| Art Director | Manuel Bueno |
| Creative Director | Curro Rubira |
| Texter | Roberto González |
| Texter | Santiago Elena |
| Art Director | Daniel Aguado |
| Art Director | Alberto Quirantes |
| Creative Director | Ivan de Dios |
| Creative Director | Jaime Chavarri |
| Executive Creative Director | Jaime Chavarri |
| Werbeleiter | Dailo Allí |
| Werbeleiter | Irene Marín |
| Werbeleiter | María Jesús Butera |
| Werbeleiter | Paloma Acedo |
| Werbeleiter | Andrés Conde |
Mehr Projekte
ALLE SEHENCuando la juventud se mezcla con la experiencia, nace un Rey
- MARKE:
- Carlos-I
- AGENTUR:
- DDB Madrid
Cumpledías
- MARKE:
- UNICEF
- AGENTUR:
- J. Walter Thompson España