Titel | Big Picture |
Agentur | Tugboat |
Kampagne | Solution for you |
Werbende | Fuji Xerox Co. |
Marke | Fuji Xerox |
Datum der ersten Ausstrahlung/Veröffentlichung | 2012 / 11 |
Geschäftsbereich | Firmen Computers, Arbeitsplätze & Server |
Story | Communication: The communication aims to symbolize a partnership of customer and the brand in unique situation that the target can relate to. It aims to establish image of the partnership for successful performance.Our answer to b-to-b communication is to make it b-to-c. After all, all decision makers, the main target, are individual businessman or woman at the end.This is one of the 3rd film series from the “Solution for you” campaign. |
Philosophie | “Wouldn’t it be cool to prevent a conflict with a power of idea? Something we all can have a think of today.” comments Taku Tada, Creative Director & Copy Writer of TUGBOAT who led the execution. |
Problem | Background:This campaign was developed for Fuji Xerox, a hub of Xerox operation in Asia-Pacific.http://www.fujixerox.com/eng/ Fuji Xerox's service is to support corporation/people to enhance their business performance. |
Medientyp | Fernsehen |
Regisseur | KOSAI |
Creative Director | Taku Tada |
Executive Creative Director | Yasumichi Oka |
Produktionsfirma | Tohokushinsha Film Corporation |
Produzent | Takashi Aso |
Produzent | Marc Bedia |
Produzent | Pere Cavanilas |
Produzent | Hiroazu Hori |