Titel | Gravity Cat |
Brief | To communicate the fun of gravity changes, we made a live-action film which features a girl and her cat freely running across the walls and ceiling in the real world.Because a cat is the main character’s sidekick in the game, and cat videos are immensely popular on the internet, we decided to feature a cat to generate buzz for the film.We tackled challenging visual expressions, including one-cut takes, POV filming, animal takes, and gravity changes. We made it as realistic as possible to get viewers questioning/wondering how it was made, and to give it the wow factor.The story of a university student struggling with her thesis and eventually being freed from set ideas was created to make the film more than a gimmick, and to convey the message of the game: “Break out of your world’s box.” |
Agentur |
Tohokushinsha Film Corporation
|
Kampagne |
Gravity Daze 2
|
Werbende |
Sony Interactive Entertainment Inc.
|
Marke |
Gravity Daze 2
|
Posted | November 2017 |
Geschäftsbereich | Videospielekonsolen
|
Story | To communicate the fun of gravity changes, we made a live-action film which features a girl and her cat freely running across the walls and ceiling in the real world. Because a cat is the main character’s sidekick in the game, and cat videos are immensely popular on the internet, we decided to feature a cat to generate buzz for the film. We tackled challenging visual expressions, including one-cut takes, POV filming, animal takes, and gravity changes. We made it as realistic as possible to get viewers questioning/wondering how it was made, and to give it the wow factor. The story of a university student struggling with her thesis and eventually being freed from set ideas was created to make the film more than a gimmick, and to convey the message of the game: “Break out of your world’s box.” |
Medientyp |
Fernsehen
|
Creative Director |
Yuta Okuyama
|
Planner Director |
Yusuke Amagai
|
Planner Director |
Keita Togawa
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Planner Director |
Yuki Yokoi
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Account Executive |
Kiyomi Wada
|
Account Executive |
Maiko Hayashi
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Produktionsfirma |
Tohokushinsha Film Corporation
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Produzent |
Takashi Aso
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Produzent |
Tatsuya Sunohara
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Produktionsmanager |
Takuya Omura
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Regisseur |
Show Yanagisawa
|
Bild und Kamera |
Ryoken Okamura
|
Beleuchtungsleitung/ Beleuchtung |
Atsutoshi Ueno
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Set Design
|
Yukiko Kuribayashi
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Art Production Director |
Shunsuke Okutani
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Offline Editing |
Etsuko Kimura
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Offline Editing |
Hanako Tabata
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Online lead |
Kenichi Sakai
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Sounddesigner |
Erito Ayaki
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