American Red Cross - "The Great Escape"

BBDO New York

BBDO New York New York, Vereinigte Staaten von Amerika

8794

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: American Red Cross
Länder: Vereinigte Staaten von Amerika

Werbende: American Red Cross

Titel	The Great Escape
Agentur	BBDO New York
Kampagne	The Great Escape
Werbende	American Red Cross
Marke	American Red Cross
Datum der ersten Ausstrahlung/Veröffentlichung	2021 / 4
Geschäftsbereich	Öffentliche Sicherheit & Gesundheit
Story	Seven lives are lost to home fires every day in the US – more than all natural disasters combined. In an effort to change these statistics, the American Red Cross is launching “The Great Escape,” a PSA aimed at educating families on home fire safety. This campaign focuses on preparing families with two simple steps: Practicing a 2-minute fire drill, and Testing smoke alarms monthly. To bring this message to life, the work features a surreal universe where toys have come alive and are practicing a timely evacuation from their dollhouse—a scene which we later realize is a figment of one child’s imagination.
Medientyp	Fernsehen
Länge	60 seconds
Produktionsfirma	Biscuit Filmworks NY
Musik	Human
Global Chief Creative Officer	David Lubars
SVP/Creative Director	Roberto Danino
SVP/Creative Director	Anne Lac
SVP/Creative Director	Gary du Toit
SVP/Creative Director	Lance Vining
Texter	Ryan Sheehy
Texter	Emma Wren
Art Director	Tamara Yakov
SVP, Group Executive Producer	Alex Gianni
Associate Producer	Jason Guzman
Music Producer	Julia Millison
Senior Strategic Planner	Alexandra Britt
Regisseur	Noam Murro
Managing Director/Partner	Shawn Lacy
Executive Producer	Andrew Travelstead
Produzent	Emily Skinner
Produktionsleitung	Sean Moody
DP	Eric Schmidt
Produktionsdesigner	Brock Houghton
Production Supervisor	Jennifer Berry
Redaktionsbüro	Rock Paper Scissors NY
Cutter	Paul Hardcastle
Geschäftsführer	Eve Kornblum
Editorial Producer	Lisa Barnable
Assistenzredakteur	Tim Mika
Flame Producer	Barbara Kontarovich
Flame Artist	Edward Reina
Kolorierung	Primary Pictures
Kolorist	Daniel De Vue
Executive Producer Color	Thatcher Peterson
Color Producer	Jenny Bright
Audio-Postproduktion	Heard City
Mixer	Tom Morris
Mix Producer	Andi Lewis
Mix Executive Producer	Sasha Awn
Mix Executive Producer	Jackie James
Managing Director, Mix	Gloria Pitagorsky
Komponist	John Christopher Barnes
Music Creative Lead	Morgan Visconti
Executive Producer, Music	James Dean Wells