DIRECTV - "Bird Ballparks"

TBWA\Chiat\Day Los Angeles

TBWA\Chiat\Day Los Angeles Los Angeles, Vereinigte Staaten von Amerika

445

Marke: DIRECTV
Länder: Vereinigte Staaten von Amerika

Werbende: DIRECTV

Titel	Bird Ballparks
Agentur	TBWA\Chiat\Day Los Angeles
Kampagne	For the Birds
Werbende	DIRECTV
Marke	DIRECTV
Datum der ersten Ausstrahlung/Veröffentlichung	2024 / 4
Geschäftsbereich	Dienste an Privatperson
Story	• DIRECTV partners with legendary pitcher, Randy Johnson, in an all-new extension of their “For The Birds” campaign, “Bird Ballparks.” These stadium sanctuaries, built atop DIRECTV satellite dishes, finally give birds a safe place to watch baseball. • An extension of the brand’s current TV campaign, “For the Birds,” which features two pigeons who are disgruntled that people can get DIRECTV without a dish, “Bird Ballparks” assures all fans (human and feathered alike) that DIRECTV is their home for baseball. • Launching April 16th, the partnership harks back to a moment in baseball history when Randy Johnson, 10x All-Star, World Series Champion and Hall of Fame Pitcher, famously threw a pitch that against all odds, accidentally collided with a bird. • This campaign is running during a series between the Diamondbacks and Giants, which were the two teams that were playing when Randy threw that famous pitch. • Because fans can now stream DIRECTV satellite-free, the duo built Bird Ballparks atop real DIRECTV satellite dishes. • The campaign extension, created in collaboration with creative agency TBWA\Chiat\Day LA, includes a hero spot, :30s and :15s for digital and social. There’s also a custom website, where you can win a Millet Mullet: it’s a mullet (to honor Randy’s iconic haircut from his playing days) made out of one of birds’ favorite snacks, millet. And of course, physical Bird Ballparks that will live in fans’ backyards, much like a bird bath would, but here, birds can safely watch baseball ... o Fans can go to DIRECTV.com/BirdBallparks for the chance to win a Bird Ballpark or Millet Mullet. Each Bird Ballpark features a tiny statue of Randy with a plaque that says “The Tiny Unit,” as a play on his nickname, “The Big Unit.” o Each Avian Arena also features fowl poles for birds to perch on, a scoreboard which shows Birds defeating People, and a Mini-tron with a phone holder where fans can attach their phone so they can stream baseball on DIRECTV for birds to enjoy. • The brand is partnering with Randy Johnson, once again, just a few years after they worked together on their “GOATBUSTERS” campaign. • DIRECTV is no stranger to unique campaign extensions. In 2023, the brand saw success with its “Sack The Sunday Scaries” campaign which featured football players, Travis Kelce and Chris Jones, reading bedtime stories to help fans defeat the post-game anxiety that sets in as soon as the games end, on Sundays. • Now, the brand is looking to build on that success and reinforce its sports superiority. This time, by partnering with a legendary baseball player to finally make things right and turning an infamous baseball moment into fun collectors items that fans can win.
Medientyp	Fernsehen
Länge	95 seconds
Produktionsfirma	Biscuit
VFX-Künstler	Marta Esteban Miñano
Creative Director	Ben Cronin
Cutter	Geoff Hounsell
Spezialeffekte	Sam Driscoll
Director of Business Affairs	Robin Rossi
VFX-Künstler	Alice Pott
Produzent	Emily Skinner
Executive Producer	Ian Berry
Direktor Fotografie	Joao Padua
Founding Partner	Shawn Lacy
Executive Producer	Holly Vega
Sounddesigner	Culum Simpson
Executive Creative Director	Jason Karley
VFX-Künstler	James Russell
Kolorist	Julien Alary
VFX-Künstler	Philippe Moine
Senior Producer	Alicia Portner
Produzent	Alexandra Paton
VFX-Künstler	Ellie Risdon
EP	Crissy DeSimone
Texter	Dylan Cimo
Art Director	Jono Moore
Produzent	Nathan Hoad
Leiter Strategie	Jen Costello
Creative Teammitglied	Mark Bielik
VFX-Künstler	Tom Humphrey
Brand Director	Emily Gill-Heginbotham
Produktionsleitung	Sean Moody
Spezialeffekte	Alex Grey
Regisseur	Jeff Low
VFX-Künstler	Kerim Camdzic
Management Supervisor	Carlos Quintanilla
Color Producer	Eli Sandal
Assistant	Fernando Raigoza
Associate Strategy Director	Sheida Karami
Creative Director	Mark Winters
Creative Teammitglied	Juan Davila Morris
VFX-Künstler	James Primhak
Texter	Lex Singer
VFX-Künstler	Grant Bonser
VFX-Künstler	Cristina Serreli
VFX Lead	Lewis Pickston
VFX-Künstler	Joe Kane
VFX-Künstler	Shariq Altaf
VFX-Künstler	Manon Cauzid
VFX-Künstler	Grace Davison
Executive Director of Production	Anh Duong
Produktionkoordinator	Annabelle Jenneau-Younes
VFX Lead	Kartik Gupta
Executive Director of Production	Robert Punchard
VFX Lead	Thomas Huizer
VFX Lead	Andrea Lacedelli
VFX-Künstler	Bhavesh Budhkar
VFX-Künstler	Natasha Santiparp
VFX-Künstler	Irina Alzuru
Chief Creative Officer	Renati Fernandez
Creative Director	Ryan Buckley
Art Director	Laura Dickie
Lead Business Affairs Manager	Emily Machtinger
Brand Director	Dalton Butler
Brand Executive	Justin Rocha
Projektmanager	Lawrence Gonzales
Executive Strategy Director	Kate Acosta
Strategist	Hanna Schweitzer
Produktionsdesigner	Daniel Butts
Produzent	Alexa Berman
Geschäftsführer	Carl Philips
VFX-Künstler	Agnieszka Sanigorska
VFX-Künstler	Aniket Pital
VFX-Künstler	Chandrashekhar Ramprasad
VFX-Künstler	Jack Bond
VFX-Künstler	Liv Donlan
VFX-Künstler	Steve Garry
VFX-Künstler	Abhishek Changkakoty
VFX-Künstler	Bimal Bose
VFX-Künstler	Swati Barnwal
VFX-Künstler	T Sairam Kumar
VFX-Künstler	Roberto Valent
VFX-Künstler	Cyrille Gohier
VFX-Künstler	Tom Pegg
VFX-Künstler	Hollie Gilbert
VFX-Künstler	Darja Sidorova
VFX-Künstler	John Ozorio
VFX-Künstler	Naren NV
VFX-Künstler	Roger Chiaw
VFX-Künstler	Ed Babb
Redaktion	Arcade Edit
Audio-Postproduktion	String & Tins
Kolorierung	Untold Studios
Spezialeffekte	Untold Studios