Senior Vice President and Managing Partner, Wunderman Thompson Delhi
at
Wunderman Thompson South Asia
Gurgaon, Indien
| Titel | The Munch Game |
| Agentur | Wunderman Thompson South Asia |
| Kampagne | The Munch Game |
| Werbende | Nestlé |
| Marke | Munch |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2022 / 5 |
| Geschäftsbereich | Schokolade |
| Philosophie | Nestle Munch has tied up with four teams this cricket season to create an engaging immersive experience through one of the largest sporting extravaganzas. The campaign crafted by Wunderman Thompson India, is an experiential, immersive, gaming experience for cricket fans that dials up the brand franchise through innovative use of technology. The entire approach is gamified to build a non TVC tech first approach that is triggered via a scan of specially designed cricket team Nestle Munch packs. The special limited-edition Nestle Munch packs featuring players from the four teams is aimed at encouraging children to continue crunching with confidence with their favourite heroes. Scannable packs will take the consumer to a one-of-a-kind 360° digital experience with their favourite team. As part of this agreement, there is a variety of fun cricket-themed games to score runs that can be redeemed for exclusive digital rewards, signed merchandise, or even a virtual meet and greet with the players. Fans can also take photos with their favourite players using attractive AR filters. WT Experiential, a specialist team within Wunderman Thompson India that uses insights, creative and technology to build immersive consumer experiences, created an interactive,immersive, gamified experience of the playing field, for fans to take the center stage, engage and stand a chance to meet their favorite cricket heroes. The experience builds on augmented reality that leads you to a gaming experience of hyper casual games inspired around the cricket season, with exciting takeaways like your favourite team digital Jersey customised for you, or your very own digital poster and also a chance to meet your favourite cricket stars in virtual meet and greet. The entire experience is packed with immersive action and is built on emerging technology and drives engagement in an interesting and exciting way. WT Experiential is a practice that building this new and emerging space with use of latest in technology that will power immersive experiences through AR, VR , Voice enabled solutions , AI and ML based solutions for brands that would want to leverage this dynamic opportunity and create engagements that are truly memorable. The team created a truly tech first experience for the consumers of brand Munch in a first of its kind non TVC approach this cricketing season. The Munch Game on technology based experience is loaded with excitement of winning digital jerseys, posters, virtual meetings with your favourite stars and much more. And that is why it is safe to say that with Munch, the cricket season will get crunchier this season.” |
| Medientyp | Social Media |
| Länge | |
| Werbeleiter | Rupali Rattan |
| Geschäftsführender Teilhaber | Joy Chauhan |
| VP & Exec Business Director | Amit Rangra |
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