Titel | Christmas Banquet |
Agentur | Grey Worldwide Melbourne |
Kampagne | A Place To Remember (The Long Table) |
Werbende | Transport Accident Commission TAC |
Marke | TAC |
Datum der ersten Ausstrahlung/Veröffentlichung | 2012 / 12 |
Geschäftsbereich | Verkehrssicherheit |
Slogan | This many people won't make it to Christmas lunch. |
Story | A 65m long table complete with 257 empty chairs sits as a grim reminder of this year's road toll. Each empty place remembers a life lost on Victorian roads. Tribute tweets and instagram shots were directed to #aplacetoremember. As the road toll rises chairs were added to the table. Over the time of the installation 6 chairs joined the table. |
Medientyp | Außenwerbung |
Executive Creative Director | Michael Knox |
Texter | Michael Knox |
Creative Director | Nigel Dawson |
Regisseur | Kath Regan |
Art Director | Peter Becker |
Projektmanager | Randal Glennon |
Etatdirektor | Jodi Gubana |