Daman - "AdD"

FP7/DXB - McCann Worldgroup

FP7/DXB - McCann Worldgroup Dubai, Vereinigte Arabische Emirate

Awards

12924

Marke: Daman
Länder: Vereinigte Arabische Emirate

Werbende: Daman National Health Insurance

Titel	AdD
Agentur	FP7/DXB - McCann Worldgroup
Kampagne	Vitamin D Awareness
Werbende	Daman National Health Insurance
Marke	Daman
Datum der ersten Ausstrahlung/Veröffentlichung	2016 / 8
Geschäftsbereich	Versicherung
Story	Over the summer months, we created a series of magazine covers across the UAE’s leading editorials, that could only be read once people stepped outside into the sun! The reactions and responses have been very positive and Daman is actively monitoring the impact of people stepping into the sun.
Philosophie	We reminded people that the solution to Vitamin D deficiency was as simple as getting a little more sunshine.
Problem	We all need Vitamin D to keep our bones and muscles healthy. Trouble is we don’t get enough Vitamin D from the foods we eat. But, thankfully there’s a natural supplement: The sun. And just 20 minutes a day is enough to keep us all healthy. So why is it that in Dubai - the 6th sunniest country on earth (somewhere that gets an average of 9.9 hours of bright sunshine a day, an estimated 80% of the population is Vitamin D deficient? And hence, are undergoing or will undergo the potential threat of suffering from bone and muscle-related health problems caused due to lack of Vitamin D? It’s a problem that costs Daman (the leading health insurance brand in the UAE) approximately millions of AED a year, as every year thousands of people are being prescribed costly and completely unnecessary Vitamin D tests. And will continue to cost Daman as more people are treated for issues stemming from Vitamin D deficiency. We needed to educate people about the importance of Vitamin D as well as getting them to step out into the sun, including during the hot summer months.
Medientyp	Zeitschriftenanzeige
Länge	65 seconds
Marketing Director	Andrew Philips
General Manager	Spiro Malak
Executive Creative Director	Paul Banham
Creative Director	Oliver Robinson
Creative Teammitglied	Filipa Mauricio
Creative Teammitglied	Michael Boszko
Direktor Strategische Planung	Tahaab Rais
Designer	Erol Salcinovic
Strategieplaner	Sameer Islam
Kundenbetreuer	Deblina Gupta
Kundenbetreuer	Razan Jalloul
Kundenbetreuer	Serena Mendes