FYS - "FYS. 50% less sugar and less marketing"

AlmapBBDO

AlmapBBDO São Paulo, Brasilien

Awards

1684

Marke: FYS
Länder: Brasilien

Werbende: Heineken

Titel	FYS. 50% less sugar and less marketing
Titel (Originalsprache)	Menos Marketing
Agentur	AlmapBBDO
Kampagne	FYS. 50% less sugar and less marketing
Werbende	Heineken
Marke	FYS
Posted	Oktober 2022
Geschäftsbereich	Soft Drinks, Tonics
Philosophie	Creativity and humor, trademarks of the FYS soft drink , by the HEINEKEN Group, are being printed on billboards located in unusual places in Brazil. While the competition is always looking for the best locations in terms of visibility and movement to place its billboards, FYS continues to play with the category's advertising - which relies on marketing excesses - and strategically selected locations considered low impact. The pieces, developed by AlmapBBDO , bring unique and customized messages according to the difficulty presented in the place. The chosen spots range from billboards behind poles, covered by trees to places with rare circulation. The initiative is part of the actions of the “ 50% less sugar and less marketing ” campaign that have taken place since the relaunch of FYS. In addition to billboards, the brand is betting on a film with the most well-known buzzwords in the advertising universe, launching a playlist on Spotify with a modern reinterpretation of public domain songs and actions on social networks with nonfluencers and collaborators.
Medientyp	Interaktiv
Länge	75 seconds
Chief Creative Officer	Luiz Sanches
Chief Creative Officer	Pernil
Creative Director	Fernando Duarte
Creative Director	Henrique Del Lama
Creative Teammitglied	Erick Willmer
Creative Teammitglied	Gabriel Carletti
Creative Teammitglied	Giba Mendes
Creative Teammitglied	Hélio Maffia
Creative Teammitglied	Matheus Loretti
Creative Teammitglied	Mauro Maedo
Services	Christiano Bock
Services	Mariana Nanes
Services	Nicole Ferrari
Services	Miquéias Ramos
Planning Team	Sérgio Katz
Planning Team	Rafael de Andrade
Planning Team	Larissa Simões
Planning Team	Juliana Pupo
Medienteam	Luana Gallizzi
Medienteam	Fernanda Bolzan
Medienteam	Angelo Dell'Arciprete Ferronato
Medienteam	Felipe Benevides
Medienteam	Manuela Rodrigues
Medienteam	Camila Machado
Medienteam	Ana Paula
Medienteam	Natallia Bezerra
Live Marketing (Service )	Amanda Vieira dos Santos
Live Marketing (Service )	Miriam Tomoko
Live Marketing (Production)	Christiane Gonçalves Estrella
Approval Client	Bruno Piccirello
Approval Client	Giovanna Abreu
Approval Client	Luiza Guimarães
Approval Client	Rebeca Damas Nogueira Silva
Approval Client	Williane Vieira da Silva
Approval Client	Juliana Magalhães
Approval Client	Eduardo Picarelli
Approval Client	Carina Hermida
Approval Client	Nabil Nasser