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Sérgio Katz
Sérgio Katz
Etat-Planer at AlmapBBDO
São Paulo, Brasilien
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TitelGenerations
Agentur
Kampagne Generations
Werbende Volkswagen
Marke Volkswagen
Datum der ersten Ausstrahlung/Veröffentlichung 2023 / 8
Geschäftsbereich Autos
Story The campaign by AlmapBBDO which used artificial intelligence to reunited Elis Regina, one of the greatest Brazilian singers of all time, with her daughter Maria Rita, a modern-day icon with 8 Grammys to her name, four decades after Elis’s untimely death, has already become a watershed in the history of Volkswagen do Brasil and of Brazilian advertising. Shortly after it went live, it became a Twitter trending topic for over 24 hours. On digital platforms, including the brand’s social media and influencers’ posts, it reached over 50 million organic views. It also ranked 1st in Google Trends searches, 1st in YouTube’s trending videos, and got 99% positive comments on the brand’s social media. The reunion meant that Maria Rita, who lost her mother when she was just four years old, was able to sing a moving duet alongside her mother with the help of technology. In the two-minute film, Maria Rita is at the wheel of the 100% electric version of the Kombi, when a car pulls alongside her on the same highway: it’s Elis, driving the classic Volkswagen model.
Medientyp Fernsehen
Länge
Agentur
Werbeleiter
Werbeleiter
Werbeleiter
Etat-Planer
Etat-Planer
Etat-Planer
Etat-Planer
Medien (Agentur)
Medien (Agentur)
Medien (Agentur)
Content
Content
Produktionsfirma
Regisseur
Executive Producer
Leiter Kundenkontakt
Leiter Kundenkontakt
DP
Post
Produktion
Kolorist
Post
Produktion
Coordinator
President/CEO
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Executive Creative Director
Executive Creative Director
Creative Teammitglied
Creative Teammitglied
AV Producer
AV Producer
AV Producer
Communications
Communications
Communications
Communications
Communications
Communications
B.I.
B.I.
B.I.
B.I.
B.I.
B.I.
Chief Creative Technology Officer
Project Leader
Project Assist
UX-Director
SEO-Experte
Grafik
Head of Client Services/Production
Production lead
Coordination
Coordination
Coordination
Second Unit Director
Art Director
Production Coordination
Production Coordination
Wardrobe
Casting
Schauspieler
Agent
Agent
Executive Producer
Hair and Makeup
Ausstattung/Styling
Cutter
Assistenzredakteur
Post
Post
Music Production Manager
Music Production Manager
Music Production Manager
Music Director
Sound Design and Mix
Sound Design and Mix
Communications
Stimme
Studio
Sound Engineer

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