Lyft - "Pronoun Plates"

GUT

GUT Miami, Vereinigte Staaten von Amerika

7546

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Lyft
Länder: Vereinigte Staaten von Amerika

Werbende: Lyft

Titel	Pronoun Plates
Agentur	GUT
Kampagne	Pronoun Plates
Werbende	Lyft
Marke	Lyft
Datum der ersten Ausstrahlung/Veröffentlichung	2021 / 10
Geschäftsbereich	Transport, Reise & Tourismus
Philosophie	October 20 is International Pronouns Day. To celebrate, Lyft is launching an awareness campaign in partnership with several LGBTQ+ artists. Each artist created license plates featuring custom art and the artist’s personal pronouns. The “Pronoun Plates'' designs reflect the artists’ relationships with their own pronouns. The campaign includes short films with a few of the artists discussing their designs and telling their own stories.
Medientyp	Integrated Media/360 Activation
Länge	73 seconds
Founder & Creative Chairman	Anselmo Ramos
Chief Client Officer	Carmen Rodriguez
COO Global Partner	Paulo Fogaça
Global Partner / Executive Creative Director	Ricardo Casal
Global Partner / Executive Creative Director	Juan Peña
Creative Director	Bruno Mazzotti
Creative Director	Dean Paradise
Creative Director	Sam Lemoine
Stellvertretender Creative Director	Jose Ramirez
Stellvertretender Creative Director	Jeff Schermer
Social Art Director	Charlotte Simons
Social Copywriter	Daphne Lefran
Etatdirektor	Monique Beauchamp Estrella
Management Supervisor	Carolina Foster
Senior Account Executive	Veronica Perez
Project Manager, Account Services	Claire Golden
Produktionsleitung	Renata Neumann
Produzent	Solana Froment
Produzent	Christina Chin
Group Strategy Director	Pablo Rosas
Senior Planner	Maria Fernanda Perez
Chief Digital Intelligence Officer	Christian Pierre
Head of Art	Guido Fusetti
Sr. Social Project Manager	Kristy Garcia
Creative Manager	Christina Cornejo Ayala
Creative Manager	Junia Parodi
VP, Creative	Karin Onsager-Birch
Client Creative Director	Gianmaria Schonlieb
Client Creative Director	Nancy Strange
Lead Designer	John Tolson
Brand Marketing Manager	Paige Heavin
Director, Brand Marketing	Shelley Ong
Director, Head Of Brand Social Media	Bryna Corcoran
Social Media Manager	Chaia Raibon
Social Media Manager	Steph Ramirez
Marketing Program Manager	Connor Hall
Senior Marketing Program Manager	Kristin Sheff
Produzent	Kacey Hart
Produktionsfirma	Merge
Regisseur	Ramiro Carranza
Zeichner	Theo Grimes
Zeichner	Zipeng Zhu
Zeichner	Shanée Benjamin
Zeichner	Mich Miller
Zeichner	Melita Tirado
Zeichner	Olivia M Healy
Zeichner	Bàrbara Alca
Zeichner	Milo Wren
Zeichner	Spencer Ashley