Sally-Ann Dale
Chief Creation Officer at Droga5
New York, Vereinigte Staaten von Amerika
TitelTorch Light
Agentur
Kampagne COI/Army Recruitment
Werbende Central Office of Information
Marke Recruitment
Datum der ersten Ausstrahlung/Veröffentlichung 1998 / 4
Produkt Equal Opportunties
Geschäftsbereich Gemeinnützige Organisationen
Slogan Army. Be the best
Story Open on a derelict town that's been attacked by the enemy. The camera point of view follows other British Soldiers into a house. In the torchlight we see woman huddled in a corner. Captions tell us her husband has been killed and that she's been raped. As the camera draws closer she becomes more afraid. The last thing she wants to see is more soldiers. Then the voice behind the camera speaks - and is female. Caption: 'But not all Soldiers are men'.
Medientyp Fernsehen
Länge
Markt Großbritannien
Produktionsfirma
Creative Director
Stellvertretender Creative Director
Texter
Art Director
Agency Producer
Regisseur
Tonstudio

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