Marabou - "Black"

Forsman & Bodenfors Göteborg

Forsman & Bodenfors Göteborg Göteborg, Schweden

9661

Marke: Marabou
Länder: Schweden

Werbende: Mondelez International

Titel	Black
Agentur	Forsman & Bodenfors Göteborg
Kampagne	Black
Werbende	Mondelez International
Marke	Marabou
Datum der ersten Ausstrahlung/Veröffentlichung	2013 / 3
Geschäftsbereich	Schokolade
Story	Marabou is Swedens most beloved chocolate brand. They were going to re-launch Black, a tablet with liquorice. At the same time Tommy Nilsson, the Michael Bolton of Sweden, was about to release his first new single in seven years. So we thought, why don’t they make a comeback together? We got Tommy Nilsson to change his name to Black. Together with a heavy metal makeover we made him into a completely different character than the ballad singer that he is. But it was of course, all a stunt. The result? Debates on all major TV, radio and podcast shows and 300 newspaper articles. It even made the frontpage in Sweden's largest newspaper Aftonbladet. The stunt also became the 8th trending topic in the world on Twitter, and became one of Marabous most successful new launches ever.
Ergebnis	Debates on all major TV, radio and podcast shows and 300 newspaper articles. It even made the frontpage in Sweden's largest newspaper Aftonbladet. The stunt also became the 8th trending topic in the world on Twitter, and became one of Marabous most successful new launches ever.
Medientyp	Public Relations
Länge	140 seconds
Mehr Informationen	http://www.fb.se/work/marabou/black
Texter	Leo Magnusson
Texter	David Lundgren
Art Director	Karl Risenfors
Etatdirektor	Susanna Fagring
Kundenbetreuer	Ewa Edlund
Agency Producer	Asa Hammar
Agency Producer	Peter Gaudiano
Etat-Planer	Tobias Nordström
Produktionsfirma	Lucky Punk
Produktionsfirma	F&B Factory
Regisseur	Mini Gemol
Produzent	Jim Elfving
Produzent	Karin Skoog