| Titel | Auping - Should have stayed in bed days |
| Agentur | Mindshare Denmark |
| Kampagne | Should've stayed in bed days |
| Werbende | Auping |
| Marke | Auping |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2017 / 3 |
| Geschäftsbereich | Möbel |
| Slogan | Even simple tasks can seem difficult when you don't get a good night's sleep |
| Story | Based on the insight that if you forget to get a proper night's sleep, you daily life can seem somewhat challenging.This films shows a string of scenarious, where people get into som akwards situations because they didn't get a good night's sleep |
| Philosophie | Based on the insight that if you forget to get a proper night's sleep, you daily life can seem somewhat challenging, we created the concept 'Should've stayed in bed days. |
| Problem | People forget the importance of sleep and therefor forget the importance of having a bed that let's you sleep well |
| Medientyp | Fernsehen |
| Länge | |
| Creative Director | Kenneth Kaadtmann |
| Texter | Kenneth Kaadtmann |
| Texter | Sune Overby |
| Agency Producer | Maikie Kanstrup |
| Regisseur | Jesper Skoubølling |
| Creative Producer | Mads Marstrand |
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