| Titel | Homeless Home Sale |
| Agentur | Accenture Song DK |
| Kampagne | Homeless Home Sale |
| Werbende | Ekstra Bladet |
| Marke | Ekstra Bladet Newspaper |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 1 |
| Geschäftsbereich | Zeitungen, Zeitschriften, Bücher |
| Story | Homeless people in Denmark are no longer allowed to sleep in groups, or "camps". But since the law fails to define a camp, homeless people get arrested for sleeping outside together on pieces of cardboard. It is however completely legal to sleep outside if it's in front of store while waiting for a sale. So newspaper like Ekstra Bladet organised pop-up stores with sales for the homeless, communicating the stores' location through outdoor media. Homeless people who showed up were even given a line number. So they could sleep in perfect legality. |
| Medientyp | Integrated Media/360 Activation |
| Länge | |
| Creative Lead | Kenneth Kaadtmann |
| Texter | Jakob Lykke |
| Art Director | Katrine Moss |
| Art Director | Karl Kristian Krarup Kjær |
| Developer | Rasmus Bidstrup |
| Kundenbetreuer | Mette Pieper |
| Fotograf | Judith Köthnig |
| Chief Creative Officer | Nicolai Stahl |
| Executive Creative Director | Simon Engstrøm |
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