British Gas - "Home Renovation"

nucleus

nucleus London, Großbritannien

2668

Marke: British Gas
Länder: Großbritannien

Werbende: British Gas

Titel	Home Renovation
Agentur	nucleus
Kampagne	Home Renovation
Werbende	British Gas
Marke	British Gas
Datum der ersten Ausstrahlung/Veröffentlichung	2022 / 5
Geschäftsbereich	Wasser- & Energie-Vergsorgungsbetriebe
Philosophie	British Gas this week launches a new campaign that positions boilers at the heart of home improvement. Even amidst the cost-of-living crisis, investing in home improvement remains important for many households. Yet, despite adding significant value to your home, reducing your energy bills and lowering your carbon emissions, adding a new boiler is often not considered. In the work developed by nucleus, the integrated agency group responsible for all British Gas communications, the impact of an old boiler is comedically brought to life with a bang, as we see it crash into a beautifully designed family home with the ensuing oily horror. Executed across TV, VOD, online video and social, the work delivers against a strategy to target home renovators and show that a new boiler goes hand-in-hand with home upgrades. The campaign repositions boilers away from a distress purchase towards something that’s as valued as the more visual elements of home improvement and even more impactful on everyday life. The initial kitchen edit will be followed up by a second execution set in the bathroom and campaign spikes are planned for each variant in all channels around key bank holidays throughout the summer, tapping into key DIY moments for the British public.
Medientyp	Fernsehen
Länge	30 seconds
Redaktionsbüro	Whitehouse Post
Marketing Director	Andy Freeman
Senior Marketing Manager	Ethan Mroz-Davis
Marketing Manager	Jade Troth
Performance Marketing Manager	Anastasia Skilari
Executive Creative Director	Toby Allen
Creative Teammitglied	Matthew Moreland
Creative Teammitglied	Chris Clarke
Business Lead	Jason Andrews
Strategy Lead	Oli Watersone
Senior Strategist	Olly Owen
Etatdirektor	Lucy Iron
Kundenbetreuer	Azna Fall
Head of Integrated Production	Charles Crisp
Senior Producer	Francis Castelli
Creative Producer	Elly Knott
Produktionsassistant	Alyshia Vaughan
Head of Design	Dan Howarth
Designer	Ben Fry
Animator	Alex Dempsey
PR Lead	Lee Waite
PR Associate Director	Gabi Hunt
PR Associate Director	Mindy Gold
PR Account Director	Catriona Lammas
PR Account Director	Florence Christie
PR Senior Account Manager	Zoe Kusnierz
PR Account Manager	Abigail Foran
PR Account Executive	Franc Sobczak
PR Account Executive	Benjamin Stahlberg
Business Director, Media	Clare Bailey
Senior Associate Director	Kinzah Raffat
Media Digital Director	Sam Lincoln
Digital Partner	Amy Humphrey
Media Account Director	Poppy Mitchell
Digital Account Director	Sanjay Appan
Media Social Account manager	Vangelis Pouriki
Senior Search Associate Director	Marta García
Paid Search Account Manager	Georgia Bloomberg
Produktionsfirma	East Photographic
Regisseur	Rick Guest
Assistant Director	Mark McPadden
Direktor Fotografie	Tony May
Senior Producer	Candy Field
Offline Editor	Sam Gunn
Produktionsleitung	Amanda Jenkins
Post-Produktion	Alumina Studios
Flame Artist	Sunhil Rao
Color Grade Company	Youngster
Kolorist	Seamus O’Kane
Color Producer	Helen Stanley
Tonstudio	Big Bhoy Sound
Sound Design and Mix	Nick Olsouzidis
Audio Producer	Andrew Salem