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Daniel Minaker
Daniel Minaker
Regional Digital Chief Creative Officer at VML Mexico
Buenos Aires, Argentinien
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TitelThe Pirate Match
Agentur
Kampagne Pirate Match
Werbende DirecTV
Marke DirecTV Go
PostedNovember 2022
Geschäftsbereich Medien, Verlagswesen & Produktion
Story The Pirate Match is an action that tracked the piracy consumption journey among sports fans and, instead of offering ads, gave them two hours of live content, with a pirated version of the match they sought.This idea put DIRECTV GO face to face with consumers of pirated content and, instead of confronting them, brought them on board.The entertainment lasted for 120 minutes and not only became a hot topic among football fans in 28 countries, but gave them a chance to leave piracy behind with a single click.
Problem Streaming and live broadcast paid platform.
Medientyp Case Study
Advertising Manager
Werbeleiter
Werbeleiter
Medienplaner
Medienplaner
Medienplaner
Chief Executive Officer (CEO)
Global Chief Creative Officer
Global Chief Creative Officer
Chief Creative Officer
Chief Creative Officer
Creative Director
Stellvertretender Creative Director
Texter
Texter
Texter
Art Director
Art Director
Agency Executive Producer
Projektmanager
Strategy Director
Etatdirektor
Agency Account Manager
New Business Director
Produktionsfirma Buzz Creative Content Studio
Geschäftsführer
Regisseur
Executive Producer
Filmproduzent/Produzent
Cutter
Tonproduktion
Executive Music Producer
Executive Music Producer
Music Producer
Komponist
Fotograf
Fotograf

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