| Titel | Welcome New Vaginas (135 s) |
| Agentur | Wunderman Thompson |
| Kampagne | Welcome New Vaginas |
| Werbende | LifeCup |
| Marke | LifeFemT |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2023 / 4 |
| Geschäftsbereich | Hygiene, Körper- & Schönheitspflege |
| Story | We created LifeFemT, the first intimate wash for trans women with vaginoplasty.Together with the trans community and the most important specialists in gender affirmation, we identify the main ingredients, needed for the daily care of these new vaginas. Creating a specialized formula based on a composition of amino acids and lipid complex, which protects and restructures the skin providing cellular nutrition, tissue rehabilitation, elasticity and hydration. A perfect balance for daily use by transgender women.A product with the purpose and message of inclusion for a community who deserves the proper visibility in the society. |
| Medientyp | Interaktiv |
| Global Chief Creative Officer | Bas Korsten |
| Global Chief Creative Officer | Daniel Bonner |
| Executive Creative Director | Sergio Tenjo |
| Executive Creative Director | Pipe Ruiz Pineda |
| Creative Director | Patricio Vargas |
| Strategieplaner | Natalia Castaño |
| Art Director | Juliana Martínez |
| Art Director | Paula Ramírez |
| Etatdirektor | Paula Parra |
| Account Executive | Juan David Convers |
| Cutter | Roberto Ramírez |
| Motion Graphics Designer | Alan Ramírez |
| Regisseur | Macarena Films |
| Regisseur | Sole Olarte |
| Direktor Fotografie | Macarena Films |
| Direktor Fotografie | Lucas Sempere |
| Executive Producer | Macarena Films |
| Executive Producer | Miche González |
| Musik | Diego Cáceres |
| Tonstudio | Diego Cáceres |
| Chief Creative Officer | Sebastian Tarazaga |
| Chief Creative Officer | Daniel Minaker |
| Chief Creative Officer | Daniel Payan |
| Creative Director | Sebastian Rodriguez |
| Social Media Manager | Sofia Isaza |
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