Kellogg's - "Post Gym Bites"

Leo Burnett

Leo Burnett London, Großbritannien

7461

Marke: Kellogg's
Länder: Großbritannien

Werbende: Kellogg's

Titel	Post Gym Bites
Agentur	Leo Burnett
Kampagne	Because Yum
Werbende	Kellogg's
Marke	Kellogg's
Datum der ersten Ausstrahlung/Veröffentlichung	2016 / 9
Geschäftsbereich	Müsli
Philosophie	The agency developed the ‘Because Yum’ idea to encourage people to reappraise cereal as a potential snack, getting them to eat it at different times of day outside of breakfast.Launching on 26th September, the campaign will run across Facebook, YouTube, Instagram, and Twitter.Kellogg’s aims to build a carefree, cheeky spirit around their cereal through Because Yum, opening people’s minds to many simple and delicious ways to eat cereal.Kellogg’s are tapping into different snacking occasions including elevenses, after school, and the post-gym moment whilst offering up a perfect cereal-inspired snack for that occasion - be that playdate lollies, a boxset treat, or a homework half time snack.Leo Burnett London is collaborating with DigitasLBi on further social activity to support the films, including topical work that will encourage consumers to share their own snack ideas in the run up to Halloween.The ‘Because Yum’ idea was originally created by Leo Burnett Chicago, and adapted for the UK market.
Medientyp	Social Media
Länge	17 seconds
Produktionsfirma	Little Fish Films
Creative Director	Charlie Martin
Art Director	Lewis Beaton
Texter	Alex Moore
Etatdirektor	Jessica Lyons
Agency Producer	Lisa Nicholls
Agency Producer	Javré Dow
Agency Producer	Emma Bewley
Regisseur	Gus Filgate
Produzent	Veronica Saez
Cutter	Colin Greenall
Post-Produktion	Jules Stevens
SOund Design	Roundtable Films
Direktor Fotografie	Luke Scully
Typograf	Ryan Dilley