Costa Coffee - "Made a Little Better"

Wunderman Thompson UK

Wunderman Thompson UK London, Großbritannien

8919

Marke: Costa Coffee
Länder: Großbritannien

Werbende: Costa Coffee

Titel	Made a Little Better
Agentur	Wunderman Thompson UK
Kampagne	Made a Little Better
Werbende	Costa Coffee
Marke	Costa Coffee
Datum der ersten Ausstrahlung/Veröffentlichung	2023 / 3
Geschäftsbereich	Kaffee, Tee, Kakao
Story	The TV ad follows an unlucky-in-love young woman who is waiting to hear back from her date, following her as she goes about her morning routine, eventually ending up in Costa Coffee, where a friendly barista and a freshly crafted coffee helps her to turn her frown upside-down.
Philosophie	The integrated campaign, created by Wunderman Thompson UK, part of the WPP Open X team, will showcase ‘Made a Little Better’, a new creative platform for the Nation’s Favourite Coffee Shop. Buying a coffee is often far more meaningful than reaching for your next caffeine hit. It’s an emotional lift with the power to make your day a little better; something increasingly true since the pandemic, as people appreciate the small things that lift their mood. That cup of coffee is more than just a drink, it’s an experience, something that lies at the heart of Costa Coffee. As part of the WPP Open X team, integrated marketing agency Wunderman Thompson UK has created a new creative platform and integrated campaign for Costa Coffee. ‘Made a Little Better’ centres around the insight that ‘everything is made a little better when your coffee is’, allowing Costa Coffee to humorously depict deeply relatable, challenging human moments, and show how a coffee can lift us up, give us a break, a treat, or be used to form a connection. Live throughout March and April across print, radio and video-on-demand; with executions that depict Costa Coffee drinkers battling through muddy dog walks, lengthy school plays, or sleepless nights with both kids in the ‘big bed’, finding resilience through the uplift found in their Costa Coffee cups.
Medientyp	Fernsehen
Länge	30 seconds
Produktionsfirma	Stink Films
Redaktionsbüro	Trim Editing
Ton	Factory Studios
Executive Creative Director	Tom Drew
Stellvertretender Creative Director	Anders Wendel
Stellvertretender Creative Director	Elliott Tiney
Creative Teammitglied	Will Simpson
Creative Teammitglied	Rowan Hopkins
Head of Art & Design	Guy Sexty
Senior Designer	Darren Rackham
Creative Artworker	Chrissy Carr
Global Client Lead	Sasan Saeidi
Head of Client Leadership	Jim Dyer
Geschäftsführender Teilhaber	Rafael Freitas
Kaufmännischer Geschäftsführer	Keeley Young
Senior Account Director	Sarah Taraq
Senior Account Director	Amy Mountstephens
Leiter Strategie	Sid McGrath
Strategy Director	Oliver Woolf
Senior Strategist	Jonny Park
Programme Director	Divya Chandegra
Creative Services Director	Maxene Edghill
Agentur TV-Produzent	Javré Dow
Senior Producer	Kat Perry
Production Assistant	Isabel Chapman
Regisseur	Tom Green
Produzent	Sara Nouman
Post-Produktion	Black Kite
Cutter	James Forbes-Robertson
Still photographer	Dan Burn Forti
Digitale Retuschierung	Morph Retouch