As Chief Operations Officer, John is charged with overseeing the efficiency of the Agency’s process and quality of its work product. Since joining Critical Mass in 1999, he has progressed through several roles in the organization. Through his experience leading individual projects, large-scale client teams and entire offices, John has developed a great understanding of the challenges facing complex organizations and enjoys identifying and capitalizing on opportunities for improvement. With a Master’s Degree in Integrated Marketing from Northwestern University, John believes in the power of data and analytics to drive business and organizational decisions. He also holds a degree in journalism with a concentration in advertising and business administration from Ohio University. His free time is occupied by baseball, cheesy science fiction novels and chronicling the adventures of his 2-year-old son.