Monoprix - "Label of Love"

ROSA PARIS

ROSA PARIS Paris, Frankreich

Awards

35584

Marke: Monoprix
Länder: Frankreich

Werbende: Monoprix

Titel	Label of Love
Agentur	ROSA PARIS
Kampagne	Label of Love
Werbende	Monoprix
Marke	Monoprix
Datum der ersten Ausstrahlung/Veröffentlichung	2017 / 5
Geschäftsbereich	Kaufhäuser, Supermärkte
Slogan (Originalsprache)	Au coeur de votre vie depuis 85 ans
Story	French people are familiar with the amusing labels on goods from Monoprix stores. Here, a young boy cuts them up and turns them into messages for a girl he's got a crush on at school. She's obviously touched, but one day she disappears. Years later, at college, he see her again, and immediately dashes off to Monoprix. Better "latte" than never. Boy meets girl. Boy falls in love. Boy sends letters declaring his love. French retailer Monoprix puts its own spin on a classic love story, using the play-on-words, tongue-in-cheek slogans printed on its packaging. These jokes have become a beloved part of French pop culture over the years, making this TV spot really hit home for French audiences. So does love win? The viewers are left to decide: the brand created 13 alternate endings on a dedicated site.
Medientyp	Fernsehen & Kino
Länge	254 seconds
Brand Director	Nicolas Gobert
Direktor Strategische Planung	Sacha Lacroix
Texter	Louise Mussot
Art Director	Cerise Leclerc
Marketing Director	Florence Chaffiotte
Strategy Director	Jean-Patrick Chiquiar
Chief Creative Officer	Gilles Fichteberg
Chief Creative Officer	Jean-Francois Sacco
Associate Director	Quentin Labat
TV Production	Adélaïde Samani
Strategieplaner	Alexandre RIBICHESU
Communications Director	Marion Denonfoux
Marketing Manager	Cosima Damas
Etatdirektor	Bérengère Puch
Kundenbetreuer	Marine Dachary
Tonproduktion	Schmooze
Post-Produktion	Mathematic
Produktionsfirma	Insurrection
Regisseur	Thirty Two