Tesco - "Vinyl"

BBH

BBH London, Großbritannien

7611

Titel	Vinyl
Agentur	BBH
Kampagne	Vinyl
Werbende	Tesco
Marke	Tesco
Datum der ersten Ausstrahlung/Veröffentlichung	2016 / 5
Geschäftsbereich	Kaufhäuser, Supermärkte
Story	Vinyl sales in 2015 were the highest they have been in the last 20 years. Quick to respond to the trend, Tesco trialled the sale of vinyl in select stores over Christmas and after a hugely positive response are now stocking vinyl in 40 of their stores. To promote this, BBH has launched a new print campaign which uses famous album iconography and Tesco products to announce the return of vinyl to Tesco stores. The campaign was aimed at the music-crazed twentysomething, and also their parents who find nostalgia in the nod to vinyl. The launch of vinyl allowed Tesco to take on a new format in their comms - flyposting - meaning Tesco's vinyl offering could live in an area that the public are more used to seeing posters for new albums and upcoming gigs.
Medientyp	Presse & Publikationen
Werbeleiter	Alex Brittain
Werbeleiter	Matthew Kay
Werbeleiter	Ellie Woolmore
Creative Teammitglied	Chris Clarke
Creative Teammitglied	Matt Moreland
Creative Director	Chris Clarke
Creative Director	Matt Moreland
Strategist	Jill Cummins
Strategy Director	Lilli English
Strategic Business Lead	Holly Ripper
Kundenbetreuer	David White
Filmproduzent/Produzent	Tim Wilks
Filmproduzent/Produzent	Aileen Grebovic
Fotograf	Colin Campbell