Dan Cummings
Creative Director at Zulubot
Boston, Vereinigte Staaten von Amerika
TitelTough Turban
BriefTurban-wearing Sikh motorcyclists are now exempt from helmet laws in provinces across Canada. For some, this creates a difficult choice between the protection offered by a helmet and the deep significance of a Turban to the Sikh identity. With all the technological advances in the world of protective gear, nobody should have to choose between safety and their identity. With this community of riders in mind, Pfaff Harley-Davidson introduced the first impact resistant turban. Layered with bulletproof composite fabric, foam that hardens on impact and 3D printed armour, the Tough Turban empowers riders to protect who they are. Our open-source designs have been shared online so manufacturers across the world can create similar reinforced turbans for riders in their regions.
Agentur
Kampagne Tough Turban
Werbende Pfaff Harley-Davidson
Marke Tough Turban
Datum der ersten Ausstrahlung/Veröffentlichung 2021 / 6
Geschäftsbereich Kraftfahrzeuge
Story Since 1903, riders have expressed their identity with a Harley-Davidson. And for some riders, there's no act of self-expression more important than tying a turban. Inspired by the recent helmet-law exemption for Sikh motorcyclists in Ontario, Pfaff Harley-Davidson commissioned a new turban designed with three layers of protection – foam that hardens on impact, bulletproof composite fabrics and 3D printed armor. The designs have been open-sourced so any manufacturers can create tough turbans for riders around the world.
Medientyp Produktdesign/Entwicklung
Länge
Mehr Informationen www.toughturban.com
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