| Titel | The Trash Collection 2021 |
| Agentur | Try Reklamebyrå |
| Kampagne | The Trash Collection 2021 |
| Werbende | IKEA |
| Marke | IKEA |
| Posted | November 2021 |
| Geschäftsbereich | Einzelhandel, Vertrieb & Gastättengewerbe |
| Story | Every year in Norway alone, over 3 million pieces of furniture are thrown away. Many of them from IKEA. As the champion of affordable products, IKEA furniture is therefore also seen as disposable - often ending up in the trash without good reason.So we addressed it head on. Through a brutally honest campaign, we went out and found real IKEA furniture that had been thrown away. We captured and collected actual IKEA “trash”; abandoned on the street, thrown at the dump and left behind at the beach. The furniture became an actual IKEA collection and the heroes of our campaign: The Trash Collection 2021. We gave the furniture a few spare parts and a wash, before putting them up for sale in IKEAs new second-hand stores - demonstrating how little it takes to give furniture a new life. |
| Medientyp | Fernsehen |
| Leitung Musik | Apollo Music |
| Produktionsfirma | Aparent |
| Creative Teammitglied | Eirik Sørensen |
| Creative Teammitglied | Caroline Riis |
| Etatdirektor | Trond Sandø |
| Projektmanager | Marte Heiersted |
| Designer | Jeppe Gjesti |
| Adviser | Cecilie Helsvig |
| Produzent Digital | Erik Teigland |
| Regisseur | Niels Windfeldt |
| Regisseur | Kavar Singh |
| Fotograf | Niels Windfeldt |
| Direktor Fotografie | Oskar Dalsbakken |
| Filmproduzent/Produzent | Aleksander Aurdal |
| FAD | Laura Ugolini |
| Cutter | Henrik Pedersen |
| Leitung Musik | Thore Garberg |
| Marketing Manager | Frode Ullebust |
| Marketing Communication Manger | Tobias Lien |
| Marketing Communication Specialist | Kristin Berge Jahr |
| Media Lead | Ulrikke Dahl |
| Online Artist | Sindre Hammersbøen |
| Grading/Online | Joakim Rissveds |
| Ton | Andreas Waag Martinsen |
| Online Content Specialist | Susanne Reinertsen |
| Online Content Specialist | Beverley Getz Ivin |
| Integrated Media Manager | Åse-Marit Christensen |
| Casting | Hannah Foldøy |
| Produktion | Alexei Moke |
| Produktion | Espen Saur |
| BTS Photography | Espen Saur |
| Gaffer | Levi Gawron |
| Props | Alexei Mokel |
| Stellvertretender Creative Director | Vic Bath |
| Stellvertretender Creative Director | Dan Cummings |
| Design Director | Jeff Watkins |
| Designer | Jeff Watkins |
| Designer | Rasna Jaswal |
| Agency Producer | Kathryn Brown |
| Agency Producer | Laura Dubcovsky |
| Kundenbetreuer | Rob Feightner |
| Account Management Team | Matt Sinuita |
| Account Management Team | David Trembley |
| Account Management Team | Allison-Diaz Mercado |
| Strategy Team | Shaunagh Farrelly |
| Strategy Team | Spencer MacEachern |
| Werbeleiter | Melanie Somerville |
| Werbeleiter | Brandon Durmann |
| Grafik-Designer | Elise Eik Ismar |
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