Churchill Insurance - "Churchill Slide"

Engine UK

Engine UK London, Großbritannien

Awards

5969

Marke: Churchill Insurance
Länder: Großbritannien

Werbende: Churchill Insurance

Titel	Churchill Slide
Agentur	Engine UK
Kampagne	Churchill
Werbende	Churchill Insurance
Marke	Churchill Insurance
Datum der ersten Ausstrahlung/Veröffentlichung	2021 / 2
Geschäftsbereich	Versicherung
Philosophie	ENGINE Creative takes Churchill to the funfair for a serene ride in the latest TV spot for the insurance brand. The spot is a reminder of the chill that Churchill helps customers to feel, even when there’s a hump in life’s road. The campaign highlights Churchill's immediate expenses payment which helps smooth the way for customers if things go south. Churchie, the company’s famous canine mascot, navigates these issues with his satisfying sense of calm. The ad, directed by Sam Pilling through Pulse Films, opens at the top of a big, colourful funfair slide. Churchie’s head is seen peering over the top as he starts to slide slowly downward, his face a picture of contentment. The shots pan to show children queuing up and whooshing down the slide around him as he takes things at his own relaxed pace. As he approaches a hump in the slide he starts to slow. He’s not bothered by this and we see his relaxed expression as his face ripples and he almost reaches a complete standstill. The voiceover says, “Should life come to a stop, we’ll give you up to £100 for immediate expenses, so you can keep things moving. Oh yes. Chill…Churchill.” Churchie slows almost to a complete stop, but (satisfyingly) he gets over the hump and continues. He builds up speed, sliding in his relaxed manner, looking supremely chilled. It’s enormously peaceful and soothing to watch. The camera pans out to show a fairground scene with lots of twinkling lights.
Medientyp	Fernsehen
Länge	30 seconds
Redaktionsbüro	Tenthree
Produktionsfirma	Pulse Films
Executive Creative Director	Leon Jaume
Creative Director	David Dearlove
Creative Director	Richard Nott
Art Director	Jason Keet
Texter	James Hodson
Strategy Director	Elisa Edmonds
Strategy Director	Georgina Murray-Burton
Senior Strategist	Kath Morris
Client Managing Director	Torie Wilkinson
Senior Account Director	Chris Moger
Kundenbetreuer	Gabriella Ghigi
Projektmanager	Sophie Richaume
Agency Producer	Laura Melville
Agency Producer	Henry Davies
Regisseur	Sam Pilling
Executive Producer	James Sorton
Produzent	Chris Harrison
Produktionsmanager	Ben Burdock
Direktor Fotografie	Ben Fordesman
Produktionsdesigner	Jon Henson
Cutter	Ellie Johnson
Post-Produktion	Untold Studios
Tonstudio	Bark Studios
Leitung Musik	Jonathan Watts
Leitung Musik	Chloe Heatlie
Leitung Musik	Adelphoi Music