| Titel | Gender Swap (122s) |
| Agentur | BETC Paris |
| Kampagne | Gender Swap |
| Werbende | Women in Games |
| Marke | Women in Games |
| Posted | November 2022 |
| Geschäftsbereich | Gemeinnützige Organisationen |
| Story | 50% of the 3 billion gamers worldwide are women. Yet, they only represent 22% of employees in gaming studios. The consequence? A representation of female characters that is too often hypersexualized and cliché compared to male characters.At Women in Games, we want to change things by increasing the number of women in the industry. To show the extent of the problem, we hacked the game files of dozens of mainstream video games, to swap the animations of male and female characters.Introducing GenderSwap: male video games heroes like you’ve never seen them before, animated like their female counterparts. |
| Medientyp | Interaktiv |
| Werbeleiter | Morgane Falaize |
| Werbeleiter | Lamise Guenni |
| Werbeleiter | Victoria Cribier |
| Kundenbetreuung | Catherine EMPRIN |
| Executive Creative Director | Stéphane Xiberras |
| Creative Director | Arnaud Assouline |
| Creative Director | Benjamin Le-Breton |
| Art Director | Marie Glotin |
| Stellvertretender Art Director | Corinne Chamoun |
| Texter | Matthieu Bouilhot |
| Kreative Technologie | Lionel Sarrazy |
| Kreativer Berater | Sébastien Delahaye |
| Produzent | Fanny Perrier |
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