| Titel | Footprints of Extinction |
| Agentur | Inbrax |
| Kampagne | Footprints of Extinction |
| Werbende | WWF |
| Marke | WWF Chile |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2021 / 4 |
| Geschäftsbereich | Umweltfragen |
| Story | WWF Chile, in its educational role and being part of society, bets on education as a powerful tool for transformation. Through it, behavior changes can be inspired, and it serves to promote environmental awareness in collective learning spaces. Due to the pandemic, the collective instances were not possible to articulate; which forced children to learn virtually from their homes. The objective of this campaign was to enhance the role of WWF Chile by generating an accessible and safe educational experience for children, launching "Footprints of Extinction" (Huellas de Extinción), a virtual museum that gives visibility to some species that are already extinct or on the verge of disappearing, in order to educate to future generations and raise awareness. |
| Medientyp | Case Study |
| Länge | |
| Chief Creative Officer | Pancho González |
| Chief Executive Officer (CEO) | Carolina Pinheiro |
| Creative Director | Pedro Antolin |
| Texter | Matías Troncoso |
| Texter | Alvaro Gonzalez |
| Art Director | Claudio Sciaraffia |
| Art Director | Bruno Marchant |
| Etatdirektor | Jean Carlo Venti |
| Etat-Planer | Juan Ricardo Alvarez Valdivieso |
| Post-Produktion | Pipe González |
| Post-Produktion | Seba Vega |
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