Zusammenfassung
Director of Strategic Planning.
Advertiser with specialization in digital strategic planning.
With more than 10 years of experience in advertising agencies, he has developed positioning strategies and brand architecture, campaigns, content, branding and digital marketing with brands including: Nestlé, Pepsi, Lay's, Pedigree, Whiskas, Samsung, Maver, Jumbo, Hoy: Nestlé, Pepsi, Lay's, Pedigree, Whiskas, Samsung, Maver, Jumbo, Hoyts, Zona Entel, Canal 13, Oxford, Savory, Visa, Nestlé Contigo, Movistar, Unimarc, Ok Market, Shell, Sodimac, Farmacias Ahumada, Polla Chilena de Beneficiencia, Danone, Inmobiliaria Aconcagua, Monticello Grand Casino, Homy, Arcor.
Local and international awards.
Skills
Sprachen
- Spanisch - Native
- Englisch - Basic
Branchenerfahrung
Awards
Positionen
In charge of the Strategic Planning area.
Assigned clients: SAP - Citroën - Metro de Santiago - Cummins - VTR.
Assigned clients: SAP - Citroën - Metro de Santiago - Cummins - VTR.
Development of digital strategies and supervision Contents Creation team.
Assigned clients:
Samsung
Arcor (Bon o Bon - Rocklets).
Assigned clients:
Samsung
Arcor (Bon o Bon - Rocklets).
Digital Brand Planner.
Development of research and strategic approach to branding. Supervision of Digital Management and Content Creation team.
Development of research and strategic approach to branding. Supervision of Digital Management and Content Creation team.
Supervisor of the Digital Management team.
Development of digital strategies.
Performance and effectiveness analysis of digital campaigns. Digital trendhunting & CoolHunting research.
Development of Digital PR strategies.
Development of digital strategies.
Performance and effectiveness analysis of digital campaigns. Digital trendhunting & CoolHunting research.
Development of Digital PR strategies.
Supervision of metrics and content analysis for the Management area. Research development for the Research area of DDB Chile.
Performance and effectiveness analysis.
Coolhunting and Digital TrendHunting.
Performance and effectiveness analysis.
Coolhunting and Digital TrendHunting.
