| Titel | The Becks CapCam |
| Agentur | BBDO Group Germany |
| Kampagne | The Beck's Cap Cam |
| Werbende | Beck Brauerei |
| Marke | Beck's |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2016 / 6 |
| Geschäftsbereich | Bier, Cidre |
| Story | A tailormade camera lens on top of the cap of the Beck's pilsner bottle – the Beck's "CapCam". |
| Philosophie | As soon as the CapCam is pulled off the bottle, it is placed on the smartphone camera and enlarges the format to 360°, thus upstaging a mobile phone video by a considerable margin. The basic idea is to provide an all-round view of those typical Beck's moments shared with close friends. Unfortunately, attempts to capture these moments on mobile phone videos just cannot compare. The Beck's CapCam offers a much wider perspective and enables the user to film and view videos in 360° format before sharing them through the social media. The special edition is not available in stores. Beck’s Facebook fans will be able to win Capcams via Facebook. |
| Medientyp | Produktdesign/Entwicklung |
| Länge | |
| Werbeleiter | Henner Höper |
| Werbeleiter | Susanne Koo |
| Werbeleiter | Valerie Schiek |
| Creative Teammitglied | Darren Richardson |
| Creative Teammitglied | Anno Thenenbach |
| Creative Teammitglied | Jörg Tavidde |
| Creative Teammitglied | Tobias von Aesch |
| Creative Teammitglied | Christian Sander |
| Creative Teammitglied | Ramón Scheffer |
| Musik | Echofuchs |
| Produktionsfirma | CraftWork Duesseldorf |
| Produzent | Steffen Gentis |
| Produzent | Kai Thorarensen |
| Produzent | Kevin Krefta |
| Berater | Holger Bengel |
| Berater | Pascal Vrinssen |
| Berater | Steffen Ott |
Mehr Projekte
ALLE SEHENRepicturing Homeless
- MARKE:
- Getty Images / fiftyfifty
- AGENTUR:
- Havas Germany
Stove
- MARKE:
- Smart
- AGENTUR:
- BBDO Group Germany
Office Party
- MARKE:
- Smart
- AGENTUR:
- BBDO Group Germany
Salsa Class
- MARKE:
- Smart
- AGENTUR:
- BBDO Group Germany
Michelle
- MARKE:
- Innoncence in Danger e.V.
- AGENTUR:
- BBDO Group Germany
Marc
- MARKE:
- Innoncence in Danger e.V.
- AGENTUR:
- BBDO Group Germany
Mina
- MARKE:
- Innoncence in Danger e.V.
- AGENTUR:
- BBDO Group Germany
Screaming Trees
- MARKE:
- Agent Green
- AGENTUR:
- Havas Germany
Invincible Reporters
- MARKE:
- Berliner Zeitung
- AGENTUR:
- Havas Germany