Darren Richardson
Global Executive Creative Director at VMLY&R
London, Großbritannien
TitelRepicturing Homeless
Agentur
Kampagne Repicturing Homeless
Werbende Getty Images / Fiftyfifty
Marke Getty Images / fiftyfifty
Datum der ersten Ausstrahlung/Veröffentlichung 2018 / 3
Geschäftsbereich Werbung & Kommunikation
Story Getty Images, a world leader in visual communications has joined forces with the Düsseldorf street magazine fifty-fifty and the creative agency Havas Germany to launch a campaign which aims to change the way the homeless community is viewed and drive a narrative of possibility. The ‘Repicturing Homeless’ campaign (http://www.repicturinghomeless.com) sees homeless individuals portraying people from different walks of life in a series of stock images which are available to license from today.
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