| Titel | The Mountain Experiment |
| Agentur | Beta Collective |
| Kampagne | The Mountain Experiment |
| Werbende | Anheuser-Busch |
| Marke | Patagonia |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2021 / 9 |
| Geschäftsbereich | Bier, Cidre |
| Philosophie | With anxiety levels sky high, Cerveza Patagonia carries out an experiment to reduce anxiety by immersing participants in the mountains. Twenty participants with high levels of stress and anxiety were interviewed by a psychologist, then three participants were selected to spend a week in wood cabins in the mountain city of Cambará do Sul, in the South of Brazil. Their levels of patience, sleep quality, fatigue, irritability, self-criticism, and compulsive eating were measured before, during, and after the experiment. |
| Medientyp | Integrated Media/360 Activation |
| Länge | |
| Creative Director | Bernardo Tavares |
| Art Director | Victor Yves |
| Texter | Bernardo Tavares |
| Produktionsfirma | Café Royal |
| Regisseur | Irmãos Meirelles |
| Executive Producer | Giovana Grigolin |
| Executive Producer | Moa Ramalho |
| Produktionkoordinator | Chélide Teixeira |
| Produktionkoordinator | Alex Missaka |
| Direktor Fotografie | Juliano Dutra |
| Assistant Director | Julia Garcia |
| Production Direction | Pedro Aurélio |
| Production Direction | Matheus Mombelli |
| VFX/Post Production | Hub VFX |
| Cutter | Gabriel Azeredo |
| Cutter | Fabio Meirelles |
| Post-Produktion | Luana Daminelli |
| Color Grade Artist | Acaua Pastores |
| Casting | Fábio Freitas |
| Tonproduktion | Cordel Áudio |
| Originalmusik | André Caccia Bava |
| Sounddesigner | Henrique Meyer |
| Head of Marketing | Daniel Silber |
| Brand Specialist | Eduardo Fernandes |
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