Titel | Black Characters (Short version) |
Agentur | FCB Brasil |
Kampagne | Black Characters |
Werbende | Pestana Arte & Publicações |
Marke | Raça Magazine |
Posted | JunI 2022 |
Geschäftsbereich | Zeitungen, Zeitschriften, Bücher |
Story | In Brazil, 54% of the population is black, while 82.2% of congressmen and 84% of journalists at the biggest newspapers are white. |
Problem | To occupy spaces in public opinion, Raça Magazine, the largest publication on Afro Culture in Brazil, rethought the use of the most influential social network. Twitter has a limit of 280 characters. But the average characters used per tweet is 33. Which means: there are 247 characters to be occupied by a black voice. Black Characters is a collaborative tool that completes your tweet in real time, filling in the unused characters with a black reference related to the content being written. It includes 25 years of Raça’s publications and allows the black community to co-create the database by including new content. |
Medientyp | Case Study |
Länge | |
Werbeleiter | Maurício Pestana |
Werbeleiter | Hamalli Alcantara |
Chief Creative Officer | Ricardo John |
Executive Creative Director | Anna Martha Silveira |
Executive Creative Director | Marcelo Rizerio |
Creative and Innovation Director | Pedro Araujo |
Stellvertretender Creative Director | Ricardo Alonso |
Creative Director | Luiz Filipin |
Art Director | Diogo Rodrigues |
Texter | Cesar Finamore |
Art Director Assistant | Lucas Felix |
Content Team | Michele Carlos |
Content Team | Thea Rodrigues |
Content Team | Nina Sobrinho |
Content Team | Marta Carvalho |
Leiter Strategie | Renata D´Avila |
Chief Growth Officer | Fábio Freitas |
Medienteam | Tiago Santos |
Medienteam | Edson Melo |
Medienteam | Cintia Mavros |
VP Account Director | Elton Longhi |
Projektmanager | Renata Reigota |
Projektmanager | Anna Strohm |
Legal | Catarina Fugulin |
Produktionsfirma | FCB Studio |
Motion Designer & Editor | Matheus Melo |
Produktion | Fernanda Geraldini |
Produktion | Paulo Bruno |
Technology | Juscelino Vieira |
Technology | Liandra Monteiro |
Technology | Guilherme Okamoto |
Ton | Shuffle Áudio |
Tonproduktion | Henrique Ruiz Nicolau |
Tonproduktion | Francisco Castellano |
Tonproduktion | Marina Leite |
Musical Producer | Franscico Castellano |