IDFA - "Real Emotion. Real Films"

WE ARE Pi

WE ARE Pi Amsterdam, Niederlande

6766

Marke: IDFA
Länder: Niederlande

Werbende: IDFA

Titel	Real Emotion. Real Films
Agentur	WE ARE Pi
Kampagne	Real Emotion. Real Films
Werbende	IDFA
Marke	IDFA
Datum der ersten Ausstrahlung/Veröffentlichung	2020 / 11
Geschäftsbereich	Festivals & Messen
Story	IDFA, the world’s leading documentary film festival, best known for its support of independent filmmakers and artistic excellence, today launches a campaign to celebrate the beauty and power of emotions with “Real Emotions. Real Film.” Created in-house by Amsterdam-based ideas company WE ARE Pi, in collaboration with artistic director Maurice Mikkers, the campaign takes an intimate look at different emotions under the microscope to capture the beautiful range reactions to documentary film.
Philosophie	IDFA, the world’s leading documentary film festival, best known for its support of independent filmmakers and artistic excellence, today launches a campaign to celebrate the beauty and power of emotions with “Real Emotions. Real Film.” Created in-house by Amsterdam-based ideas company WE ARE Pi, in collaboration with artistic director Maurice Mikkers, the campaign takes an intimate look at different emotions under the microscope to capture the beautiful range reactions to documentary film. The creative spirit of IDFA is conveyed by showing a new way to express emotion - by discovering the tangible art forms hidden within every single teardrop. The unique structure of minerals, shaped by different feelings, tell their own stories. The idea to place tears under the microscope was inspired by Mikkers, who wondered what our tears looked like up close and made a curious discovery back in 2014 that under a microscope, each tear looked like a uniquely beautiful work of art. To bring the campaign to life, WE ARE Pi worked with Mikkers to collect hundreds of tears, each representing a unique human experience, ranging in emotions from joy to sorrow, pride to heartbreak. To collect them, We Are Pi provided tear collection kits for people to then capture their moments of real emotion. To compliment the abstract beauty of tears under a microscope, We Are Pi created a fully immersive film of slowlapsing tears as they move under a microscope. The entrancing tears of pride, grief, love and joy, build up to a crescendo of visual splendour before inviting you to feel the beauty yourself by taking part in IDFA 2020. The campaign roles out across the Netherlands in Cinema, Social, Print, Outdoor and PR. For those that would like to explore their own breadth of emotion through film, the festival dates this year are 16 Nov - 6 Dec. In order to ensure safety protocol for the coronavirus, the festival will now include screenings, talks and workshops both in physical locations across Amsterdam, and online via their website. You can learn more at www.idfa.nl
Medientyp	Kino
Länge	60 seconds
Music & Sound Design	Antfood
Art Director	Orwa Nyrabia
Festival Director	Cees van 't Hullenaar
Partnerships Manager	Andrea Van Den Bos
Head of Marketing Communications	Martine Van Duijn
Communications Coordinator	Marjolein Polder
Social Media Manager	Cengiz Can
Designer	Kaz Salemink
Chief Creative Officer	Alex Bennett-Grant
Executive Creative Director	Barney Hobson
Executive Creative Director	Rick Chant
Design Director	Seth Josephs
Creative Director	Matteo Maggiore
Creative Director	Valerio Mangiafico
Creative Teammitglied	Kyle Foreman
Creative Teammitglied	Brigitta Szaszfai
Designer	Nick Fatouris
Designer	Fleur Ellis
Production Director	Kim Buttery
Produzent	Ekaterina Golovkina
Produktionsassistant	Amani Barr
Head of Strategy	Mark Lester
Strategist	Paris Bethel
Geschäftsführer	Patrick Garvey
Kaufmännischer Geschäftsführer	Agathe Derrstroff
Account Executive	Slav Slavov
Business Affairs	Barrie Williams
Fotograf	Maurice Mikkers
Music & Sound Design Creative Director	Pedro Botsaris
Sounddesigner	Rory White
Komponist	Rory White
Komponist	Luis Bergmann
Komponist	Wilson Brown
Komponist	Yuta Endo
Kolorierung	De Grot
Kolorist	Joppo in de Grot