Leap - "Take The Leap"

LOLA MullenLowe

LOLA MullenLowe Madrid, Spanien

1807

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Leap
Länder: Spanien

Werbende: Leap

Titel	Take The Leap
Agentur	LOLA MullenLowe
Kampagne	Take The Leap
Werbende	Leap
Marke	Leap
Datum der ersten Ausstrahlung/Veröffentlichung	2023 / 10
Geschäftsbereich	Fisch & Meeresfrüchte
Philosophie	LOLA MullenLowe has teamed up with LEAP to unveil their latest project, "Take The Leap." This campaign delves into the hidden truths lurking within our daily lives, specifically shedding light on the origin of the fish we consume regularly - a reality that may surprise many. In "Take The Leap," a crew of top-secret fishy agents is infiltrating households to unveil a jaw-dropping secret: your everyday fish might not be the swashbuckling sea hero you thought. It could be more of a couch potato than a fish in the open waters. To make this revelation pop like a catfish in a pond, they've recruited none other than "Billy Bass" - that singing sensation fish that's already got a crib in your living room. But wait, there's more! They've also enlisted the most unexpected choir in history - a chorus of "Big Mouth Billy Basses." These underwater crooners will splash your senses and leave you singing a different tuna tune. "Take The Leap" takes viewers on a musical journey featuring a charming ensemble of Billy Bass fish on the wall and their companions, harmonizing to underscore the importance of choosing fish that roam freely. This campaign is an eye-opener for those who unknowingly consume farm-raised fish, raising awareness that a substantial portion of our fish is not wild-caught. As our aquatic-plastic friend reminds us, it's time for a moment of reflection every time we place fish on our plates, asking the vital question: Are you...Sure? That's good fish.
Medientyp	Fernsehen
Länge	60 seconds
Markt	Großbritannien
Werbeleiter	Rich Lawrence
Werbeleiter	Lisa Cowell
Werbeleiter	Sam Parker
Executive Creative Director	Tomás Ostiglia
Creative Director	Kevin Cabuli
Creative Director	Jorge Zacher
Creative Teammitglied	Elenita Hernandez
Creative Teammitglied	Rodrigo D. Batista
Geschäftsführer	Tom Elliston
Etatdirektor	Bárbara de la Plaza
Produktionsleitung	Felipe Calviño
Agency Producer	Marina Saro
Agency Producer	Jorge Saade
Planungsleiter	Camilla Facin
Public Relations	Enrique Caballero
Regisseur	Benjamin Mege
Executive Producer	Eva Van Riet
Produktionsfirma	Caviar
Herstellungsleiter	Charles Kinoo
Produktionkoordinator	Fien de Baerdemaeker
Runner	Simon Waterkeyn
1st AD	Raffaele Lambot
Direktor Fotografie	Kamiel Doens
Focus Puller	Boris Godfroid
2nd AC	Ellen Gubbels
Gaffer	Tim Janssens
Best Boy	Wim Adriaenssens
Electrician	Anouk Hasaers
Electrician	Dieter Van dereecken
Electrician Intern	Tycho Karakatsanis
Key Grip	Xavier Servais
Grip Assistant	Nicolas Baquet
Grip Assistant	Marco Viera
Produktionsdesigner	Pepijn Van Looy
Production Art Director	Mo Ayada
Set Dresser	Floris Van Looy
Stylist	Laura Gryseels
Make-Up Artist	Stephanie Deven
Food Stylist	Djuna Moens
Food Stylist	Niels Volders
Location Manager	Christophe Thiry
Casting Director	Louis Pons
Talent	Hannelore Primusz
Talent	Aurora Marion
Talent	Claude Musungayi
Talent	Anne-Marie Vandewege
Talent	Bram De Win
Talent	Annemarie Hagenaars
Talent	Robbe de Laet
Talent	Wouter de Laet
Talent	Jeremie Petrus
Talent	Jade Wheeler
Talent	Jean-Pierre Demarke
Talent	Nicole Verstraete
Produzent Post-Produktion	Katia Renson
Cutter	Govert Janse
Online / VFX	Loom Post
Grade Artist	Arthur Paux
Film Scan	Color by Dejonghe