| Philosophie | To celebrate the launch of Sky’s fastest broadband package yet, Ultrafast Plus, Sky Broadband and Engine Creative have designed a game-changing new campaign in which Minions are literally blown away by the epic speed of Sky Broadband Ultrafast Plus, with speeds now 10x faster than standard fibre broadband. The campaign runs across TV, VoD, Radio and OOH, with landmark DOOH and special builds. Plus a heavy-weight disruptive Digital plan. The 30” hero TV spot and radio break on August 6th, followed by nationwide OOH on August 9th and special builds from the 23rd Aug. Across the campaign, we see minions struggling to keep up with the new Ultrafast speeds. The TV spot feels like the inception of an epic movie, with a booming cinema-worthy VO announcing the nationwide rollout of Ultrafast Plus. The Minions approach a laptop, ready to take on Ultrafast speeds but as they open it, they and their dungarees are comically blown away by the sheer speed of Sky Broadband Ultrafast Plus. Special build OOH includes a hijack of a fake Westfield ad in which a minion’s dungarees land on a fashion model’s face, and another ad where the dungarees land in a nearby bush in the shopping centre itself - having been blown off by the sheer speed and force of the new broadband offering. Sky Broadband has today announced the launch of its fastest broadband package yet, Ultrafast Plus. Bringing game changing speeds to customers, the latest service is perfect for people who rely on staying connected for home entertainment, gaming, and working from home. |
