| Titel | He's Coming Home |
| Agentur | House 337 |
| Kampagne | He's Coming Home |
| Werbende | Women's Aid |
| Marke | Women's Aid |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2022 / 11 |
| Geschäftsbereich | Gewalten, sexueller Missbrauch |
| Philosophie | A chilling highlights that domestic abuse can become more frequent or severe during big football tournaments, including the FIFA World Cup. The tournament takes place in winter for the first time this year, when the cold and dark will mean that more fans than usual will choose to stay at home to watch the games. For many women, it is a time of fear, where existing domestic violence can increase, with incidents going up by as much as 38% (University of Lancaster). While football does not cause domestic abuse, existing abuse can intensify around key tournaments, meaning that increased awareness can help the charity to save lives. House 337’s campaign reassures these women that they are not alone and reminds us that, if we can all come together as a nation to support a football team, we can also come together to tackle domestic abuse. |
| Medientyp | Außenwerbung |
| Länge | |
| Regisseur | Sara Dunlop |
| Executive Creative Director | Jo Moore |
| Creative Director | Chris Ringsell |
| Senior Creative | Charlotte Watmough |
| Senior Creative | Holly Fallows |
| Executive Producer | Melody Sylvester |
| Filmproduzent/Produzent | Tess Mitchell |
| Executive Producer | Tess Mitchell |
| Kaufmännischer Geschäftsführer | Kat Thompson |
| Design Director | Aaron Pacey |
| Produktionsleitung | Victoria Fischer |
| Produktion | Anna Hashmi |
| Location Manager | Johnny Hopkins |
| Cutter | Bill Smedley |
| Kolorierung | Matt Turner |
| Flame Artist | Jasmine Cooper |
| Flame Artist | Chris Tobin |
| Flame Artist | Phil Oldham |
| Post-Produktion | Ollie Ireland |
| Direktor Fotografie | Harry Wheeler |
| Head of Strategy | Georgina Murray-Burton |
| Strategy Director | Laura Sammarco |
| Senior Social Strategist | Paul Lynch |
| PR Senior Account Director | Marianne Roberts |
| Kundenbetreuer | Catia Fernandes Poon |
| Agency Producer | Tash Dean |
| Projektmanager | Chelsea Chapman |
| Zeichner | Corbin Shaw |
| Fotograf | Felicity Crawshaw |
| Produktionsmanager | Alice Pitt Carter |
| Produktionsassistant | Katie Scott |
| Content Playback | Ryan Booth |
| Produktionsdesigner | John Ebden |
| Props | Simon Clift |
| Props | Nick Turnbull |
| Editing Producer | Ellie McNaughton |
| Editing Producer | Charlie Dalton |