Wayne Deakin

Wayne Deakin

Global Executive Creative Director & Principal at Wolff Olins
London, United Kingdom, Großbritannien


⚡️Creative. Designer. Changemaker (borrowed buzzword from an industry interview). Unwavering optimist and proudly Neurodiverse. Guess I create work that’s at the intersection between creativity, technology and humanity.

Yes, been fortunate to be recognized internationally with 500+ awards but being acknowledged as a leader in helping global brands transform and championing diversity is what I am most proud of.

Ex pat from Oz, ex Pro Surfer and ex lots of famous shops but now working globally for Wolff Olins in a creative & experience leadership role helping to create transformative brands for the future. Making clients famous and making a positive impact on the world.



Global Principal
London, Großbritannien
January 2022 - Derzeit hier (2 Jahre 4 Monate)
Creative & Design leadership helping to create transformative brands for the future.
Making clients famous and making a positive impact on the world.
Executive Creative Director
London, Großbritannien
September 2015 - January 2022 (6 Jahre 4 Monate)
Making the future. Working with an amazing crew and looking after 100 next level creatives.
ECD AKQA London.

Recent achievements for the agency:
- IAB Agency of the Year
- Creativepool Agency of the Year
- Campaign Digital Innovation Agency of the Year Runners Up
- Voted into BIMA Hot 100
- Made it on Campaign's A List again
- Selected by BIMA members to be co-Creative Chair for 2017 BIMA council
- Contagious Pioneers 2017 / The best and bravest agencies on the planet based
- Selected to be on the jury on a number of local and international award shows
- Active role in attracting new talent into the industry with D&AD and One Club awards and initiatives
- Thought leadership and opinions pieces for press and listed by trade/other media as a leading industry figure in British digital creativity

London, Großbritannien
March 2018 - December 2020 (2 Jahre 9 Monate)
Creative Consultant (Client side contract)
For a tech/mobile brand
July 2015 - September 2015 (2 Monate)
Contracted to oversee creative coming from multiple international agencies and help with NPD launch for one of the world's most loved Technology /mobile brands. (Still under NDA).
London, Großbritannien
August 2011 - November 2014 (3 Jahre 3 Monate)
Executive Creative Director
London, Großbritannien
July 2013 - October 2014 (1 Jahr 3 Monate)
Joint ECD @ The Engine Group

Creative leadership across Jam, WCRS, Mischief, Slice, Synergy, etc.. in many channels on Engine wide clients. Helped lead the group's most successful growth period of wins + awards for the various agencies. Also helped the group win a number of best-in-class titles for the agencies with publications and industry bodies.

Most folks would say something like "get that Aussie chap with the silly big hair to help".
Executive Creative Director / Creative Founder
LONDON, Großbritannien
August 2011 - October 2014 (3 Jahre 2 Monate)
The Engine Group (Digital, social & mobile agency for the group)

Helped take Jam from a 'not on the radar' name to a UK Top 5 Digital Agency in my first year.
Kept it in that Top 5 Digital agency status for the next 4+ years.

- First creative hire
- Built the creative offering/team from scratch. Started with 0 creatives and then built a team of 25 creatives within the agency's first 18 months via new biz wins and growth.
- Created a new agency brand for Engine that grew by 355% and be named as a Top 5 Agency for 4 years running while I was in charge.

Number of awards won: New York Festivals, Lovies, BIMA Grand Prix and BIMA awards. DADI Grand Prix and DADI awards, Webbys, Campaign Big Awards, Cannes Lions, Kinsale Sharks, FaceBook Studio Awards, IAB Creative Showcase Awards, The Mashies, D&AD, Buzz Awards, FMBE Awards, to name a few..
..I helped the agency become the group's most awarded agency brand.

2014 - CAMPAIGN Digital Agency of the Year Finalist
2014 - The Drum Listed as Number 2 Digital Agency of the Year
2013 - CAMPAIGN Digital Agency of the Year Finalist
2013 - MARKETING Digital Agency of the Year Runners-up.
2013 - The Drum Listed as Number 2 Digital Agency of the Year
2012 - CAMPAIGN Digital Agency of the Year Runners-up.
2012 - MARKETING Digital Agency of the Year Runners-up.

While ECD for Jam I was asked to lead large cross agency projects with the group's various agencies and became joint ECD of Engine Group (officially) later on.

Jam is now rebranded as part of the wider Deep Focus at ENGINE.
Creative Director
Zürich, Schweiz
December 2010 - August 2011 (8 Monate)
Jung Von Matt group has been – when it comes to awards for creativity and effectivness – the most successful agency in German- speaking Europe for the past 21 years. 18 offices in Europe.

My role was to focus on Digital creativity working mainly with Mercedes Benz, Smart and Migros.

Group Creative Director
London, Großbritannien
December 2009 - December 2010 (1 Jahr)
No: 1 UK DIGITAL AGENCY in 2011 & 2010

At 20:20 I helped the agency through rapid growth and the merging of 9 separate agency companies (across the UK) owned by the Digital Marketing Group PLC into the one brand - resulting in 20:20 becoming the UK’s largest digital agency. (2010 turnover - £58m, 500+ people).
Senior Creative, Creative Group Head.
Saatchi's, Cohn Wells Euro, Euro, Leo Burnetts, GPY&R
1997 - 2007 (10 Jahre)
Learning my craft


Master's degree Psychology - Semiotics & Cognitive Sciences

1995 - 1997 (2 Jahre)
(Part time)

Post Graduate Degree Advertising Grade (1st) Graduated with Distinction

1993 - 1995 (2 Jahre)
(Part time)

A.W.A.R.D school Advertising Creative

January 1994 - January 1994 (1 Sekunde)

Weitere berufliche Aktivitäten

PHNX 2022

Awards Jury Member

PHNX 2023

Awards Jury Member

PHNX 2024

Awards Jury Member

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