Titel | Home Menu Mix |
Agentur | DDB Bucharest |
Kampagne | Home Menu Mix |
Werbende | McDonald's |
Marke | McDonald's |
Datum der ersten Ausstrahlung/Veröffentlichung | 2023 / 3 |
Geschäftsbereich | Gastätte & Schnellgaststätte |
Philosophie | DDB Romania launches a new value platform for McDonald's Romania dedicated to all those who want a deal that saves both their day and their budget. Maria, the main character of the commercial is the epitome of a hyper-rational person who considers all scenarios with her mathematical thinking. With a personality inspired by some of the female characters that have recently entered pop culture, Maria becomes the ideal protagonist to launch McDonald's new platform: Home Menu Mix, a platform that highlights people's need for a good value for money. |
Medientyp | Interaktiv |
Länge | |
Executive Creative Director | Roxana Nita |
Senior Art Director | Ana-Ramona Tanasă |
Senior Copywriter | Alexandru Iliescu |
Strategy Director | Ioana Dobrinescu |
Etatdirektor | Georgiana Rotaru |
Kundenbetreuer | Dana Popescu |
Werbeleiter | Irina Angelescu |
Werbeleiter | Alexandra Todirica |
Werbeleiter | Lucia Rudaci |
Werbeleiter | Cosmina Tapliuc |
Produktionsfirma | Multi Media Est |
Regisseur | Anton Groves |