| Titel | The Red Lioness |
| Agentur | Wunderman Thompson UK |
| Kampagne | The Red Lioness |
| Werbende | BT Group |
| Marke | BT Sports |
| Posted | Dezember 2020 |
| Geschäftsbereich | Telekommunikation |
| Story | One billion fans tuned in to the 2019 Women’s World Cup. Yet, prior to November 2019, not one pub had committed to consistently promoting live women’s football in the UK.As primary sponsor of the Lionesses and exclusive broadcaster of the Women’s Super League, BT wanted to further accelerate women’s football into the mainstream.On November 7th 2019, the Red Lion in Moorgate, London was transformed into the Red Lioness – lighting the touch-paper that would spark a nationwide movement to change the way we view women’s football forever.With the addition of three letters, the UK’s most popular pub name became a defiant symbol of change, kick-starting a commitment by over 1000 pubs to screen and promote every live Women's Super League and Lioness match.This wasn’t just about creating a branded experience. It was about transforming culture and giving fans of the women’s game a place to call home. |
| Medientyp | Case Study |
| Chief Client Officer | Matt Steward |
| Geschäftsführender Teilhaber | Andy Lane |
| Geschäftsführender Teilhaber | Phil Watson |
| Kundenbetreuer | Sr Wilson |
| Projektmanager | Nora Svedmark |
| Chief Creative Officer | Steve Aldridge |
| Creative Director | Christopher Mckee |
| Creative Director | Richard Morgan |
| Director of Design | Lisa Campana |
| Senior designer | Dipa Thanki |
| Creative Teammitglied | Amy McGowan |
| Creative Teammitglied | Georgina Devonport |
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