Rothco/Daintree - "Shred of Decency"

Rothco, part of Accenture Song

Rothco, part of Accenture Song Dublin 7, Irland

Awards

11954

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Rothco/Daintree
Länder: Irland

Werbende: Rothco/Daintree

Titel	Shred of Decency
Agentur	Rothco, part of Accenture Song
Kampagne	Shred of Decency
Werbende	Rothco/Daintree
Marke	Rothco/Daintree
Datum der ersten Ausstrahlung/Veröffentlichung	2015 / 4
Geschäftsbereich	Gegen ethnische Diskriminierung
Philosophie	When ROTHCO and Daintree discovered that sections of the No Campaign were producing these materials and spreading lies, they put their heads together and came up with a new product called ‘A Shred of Decency’ – confetti made from 100% recycled lies.
Problem	Almost two years in the making, the referendum on the legalisation of same-sex marriage in Ireland will take place on 22 May 2015. United in their beliefs, ROTHCO has joined forces with Daintree Paper, (a stationery shop on Camden Street, Dublin), in order to get the positive message for marriage equality out into the world. There has been tense debate between the Yes and No camps in the run up to the referendum. Notably, elements of the No Campaign have stirred up controversy by spreading flyers which contain factually incorrect statements such as, “They [homosexuals] will contract cancers earlier in life.”
Medientyp	Internet-Film
Länge	62 seconds
Agency Producer	Jessica Derby
Art Director	Stephen Rogers
Texter	Shane O'Brien
Kundenbetreuer	Sarah McGann
Produktionsfirma	Piranha Bar
Produzent	Jessica Derby
Redaktionsbüro	Rothco, part of Accenture Song
Cutter	Stephen Walsh
Post Producer	Aileen Heavey
Post-Produktion	Piranha Bar
Agency Producer	Stevi Russel
Executive Creative Director	Alan Kelly
Produzent	Stevi Russel
Redaktionsbüro	Piranha Bar