| Titel | IKEA Responses |
| Agentur | ACNE |
| Kampagne | IKEA Responses |
| Werbende | IKEA |
| Marke | Ikea |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 6 |
| Geschäftsbereich | Haushaltsprodukte & Pflege |
| Story | Ikea’s vision is that design function and quality should be for the many, not for a few. Wit this in mind, the brand saw an opportunity to react to events that were creating a buzz on social media. Via a large number of humorous posts that referred to topical headlines and happenings – always with Ikea's core values in mind – the brand engaged in an organic way with people in their preferred language and on their preferred platforms. |
| Medientyp | Social Media |
| Länge | |
| Mehr Informationen | http://ikeareactive.space/ |
| Chief Creative Officer | Johan Bello |
| Creative Director | Morten Kjaer |
| Account Executive | Lovisa Friman Bendz |
| Art Director | Tiago Pinho |
| Art Director | Isaac Bonnier |
| Texter | Joel Lindblad |
| Fotograf | Anders Kylberg |
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