Titel | The Becks CapCam |
Agentur | BBDO Group Germany |
Kampagne | The Beck's Cap Cam |
Werbende | Beck Brauerei |
Marke | Beck's |
Datum der ersten Ausstrahlung/Veröffentlichung | 2016 / 6 |
Geschäftsbereich | Bier, Cidre |
Story | A tailormade camera lens on top of the cap of the Beck's pilsner bottle – the Beck's "CapCam". |
Philosophie | As soon as the CapCam is pulled off the bottle, it is placed on the smartphone camera and enlarges the format to 360°, thus upstaging a mobile phone video by a considerable margin. The basic idea is to provide an all-round view of those typical Beck's moments shared with close friends. Unfortunately, attempts to capture these moments on mobile phone videos just cannot compare. The Beck's CapCam offers a much wider perspective and enables the user to film and view videos in 360° format before sharing them through the social media. The special edition is not available in stores. Beck’s Facebook fans will be able to win Capcams via Facebook. |
Medientyp | Produktdesign/Entwicklung |
Länge | |
Werbeleiter | Henner Höper |
Werbeleiter | Susanne Koo |
Werbeleiter | Valerie Schiek |
Creative Teammitglied | Darren Richardson |
Creative Teammitglied | Anno Thenenbach |
Creative Teammitglied | Jörg Tavidde |
Creative Teammitglied | Tobias von Aesch |
Creative Teammitglied | Christian Sander |
Creative Teammitglied | Ramón Scheffer |
Musik | Echofuchs |
Produktionsfirma | CraftWork Duesseldorf |
Produzent | Steffen Gentis |
Produzent | Kai Thorarensen |
Produzent | Kevin Krefta |
Berater | Holger Bengel |
Berater | Pascal Vrinssen |
Berater | Steffen Ott |